VidTechy https://vidtechy.com/blog/ The All-In-One Platform for Youtube Marketing Mon, 10 Oct 2022 14:47:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.1 https://i0.wp.com/vidtechy.com/blog/wp-content/uploads/2022/05/favicon-2.png?fit=32%2C32&ssl=1 VidTechy https://vidtechy.com/blog/ 32 32 214918687 YouTube Hashtags: What Are They? Tips & Best Practices For Using Effective YouTube Hashtags https://vidtechy.com/blog/youtube-hashtags-what-are-they-tips-best-practices-for-using-effective-youtube-hashtags/ Thu, 06 Oct 2022 13:56:35 +0000 https://vidtechy.com/blog/?p=149 Do you use YouTube Hashtags? Most YouTube creators do. However, if you don't use YouTube hashtags, you're lagging behind your real growth! Did you know that YouTube's algorithm comprises two algorithms, namely, the suggested videos algorithm

The post YouTube Hashtags: What Are They? Tips & Best Practices For Using Effective YouTube Hashtags appeared first on VidTechy.

]]>
Do you use YouTube Hashtags? Most YouTube creators do. However, if you don’t use YouTube hashtags, you’re lagging behind your real growth! Did you know that YouTube’s algorithm comprises two algorithms, namely, the suggested videos algorithm and the home page algorithm? 

Moreover, both these algorithms have some common ranking factors, such as your video’s essential components like YouTube hashtags, tags, thumbnail, title, description, etc. Hence, as a preliminary step to make your channel grow, you need to optimize these essential parts of your video. Today, let’s explore what YouTube hashtags exactly are. Besides these, we will also explore how you can use YouTube hashtags ideally for maximum optimization. This guide will brief you about every minute of crucial information about YouTube hashtags that you must know as a budding YouTube creator! 

What Are YouTube Hashtags? 

YouTube Hashtags, preceded by the “#” symbols are keywords or phrases that, when added to a video, indicate its category and topic. The “#” makes the keyword or phrase clickable, displaying a list of YouTube videos falling into the category. Not just do creators use YouTube hashtags to categorize their videos, but users use them to search a particular search query. 

Why Should You Use YouTube Hashtags? 

YouTube hashtags are essential not just for the users but also for Youtube creators. Let’s explore how. 

1. Youtube Hashtags Inform YouTube What Your Video Is Based On 

When you use keywords in your YouTube title and description, these keywords help YouTube understand what your video talks about. Your YouTube hashtags function similarly. YouTube hashtags provide even more information to YouTube in comparison to keywords. They provide an extra SEO benefit that helps you rank better on YouTube’s algorithm. 

2. Hashtags Help YouTube Categorise Your Video 

Brands often keep their products well organized on their website. For example, irrespective of their type, all the jeans are put under the category “Jeans.” Similarly, when you use a hashtag on your video, your video is categorized under that particular hashtag. The hashtag defines the niche of your video, thus making YouTube recognize the topic on which your content is based. 

3. YouTube Hashtags Make Your Video More Searchable 

Let’s look into the brand example once again but from the buyer’s point of view. Suppose a buyer visits a brand’s website and searches for “Jeans for women” all the jeans categorized under gender “women” will show up in the search results. Similarly, when a user searches for “#fitnesstips” on YouTube, all the videos listed under the hashtag will be displayed in the user’s search results. Thus, if you wish your video to gain visibility in users’ SERP results, thus making it more searchable, you must use YouTube hashtags. 

Where Should You Use Your YouTube Hashtags? 

Are you wondering where you should use your YouTube hashtags in your video? Here we are to rescue you! There are two places where you can add your YouTube hashtags for maximum optimization. 

YouTube Title 

An appropriate well-optimized YouTube title includes both keywords and hashtags. Don’t neglect one of these for the other. When you use hashtags in your title, it becomes clickable right when your YouTube video is displayed on the SERP results. When users click on the hashtags present in your video from the search results page, the user will automatically land at your video and not on the search results page of the hashtag. However, while using hashtags in YouTube titles, remember not to exceed the minimum characters limit and not to ignore the keywords. 

YouTube Descriptions 

You can also add your YouTube hashtags at the end of your description. If you closely analyze how YouTube displays hashtags added in your description, you’ll discover that the first three hashtags are always more noticeable and are present on the top. Thus, no matter how many hashtags you use, use the most important hashtags as the first one.

How Can You Find The Best YouTube Hashtags For Your Video? 

Using relevant and highly searched hashtags are the key to making your video more searchable on YouTube. However, do you struggle to find the top hashtags? Do you struggle to find the best YouTube hashtags? Here we are to help you with various ways by which you can find the top-performing YouTube hashtags. Let’s explore.

YouTube Auto-Suggest 

YouTube Auto-Suggest tool is a life savior. Just search and start searching for any hashtag in the search box. As you type, you’ll see a list of suggestions. Similarly, you can also search for hashtags and use the hashtags you find in the suggestion box. That’s the simplest way to grab some good-performing YouTube hashtags.

Trending Videos 

One of the best ways to find hashtags is from trending videos. You can check out the trending videos category to know which videos perform the best. However, these videos may or may not be closely related to your niche. However, we have a trick!

Suppose you have a channel on fitness and health, search “fitness tips” on YouTube. You’ll find a list of videos popping up on the screen. This list contains both old and new videos. Now, use the filter option and filter out the videos published recently, like, say, within a week. Apply the filter, and now the search results page will display only those results published within a week. 

You can analyze these videos and determine which hashtags they have used in their YouTube video titles and descriptions. After analyzing 5-10 videos, you can use the top-performing hashtags in your video.

Popular Competitor Videos 

Competitor’s videos are another way of landing powerful hashtags. You can target some top-performing videos of your topic and then analyze them to find the hashtags they have used to be more visible. In this way, you can also analyze competitors’ videos and grab some powerful hashtags.

Use A Hashtag Finder 

You can also use a hashtag finder tool to save time and effort. These hashtag finder tools will provide you with a list of top-performing hashtags within a few clicks. As you have stayed with us till here, we have another surprise for you. Did you know that you can actually use a hashtag finder tool for free? Yes, Vidtechy offers this opportunity to empower YouTube creators like you. Do you want to learn more about VidTechy’s free Hashtag Finder tool? Stay tuned and explore!

How To Use VidTechy To Find Hashtags? 

Vidtechy has its own free Hashtag Finder tool, which you can use to find hashtags within a few clicks. Here’s how you can do it:

1.Open and refresh your browser.

2. Navigate to https://vidtechy.com/login . Log in using your appropriate login credentials.

3. In your dashboard, scroll down to the section “SEO tools.” Click on the “Hashtag Finder” tool under SEO tools.

4. On the next page, enter the keyword on which you want to find the hashtag. Next, enter the number of videos you wish to analyze to find hashtags. You can choose from an option of 10-50 videos. We take “SEO” as our keyword and analyze ten videos. Now, click on the “Suggest Hashtag” button.

5. You’ll find a list of “Suggested Hashtags” and “Hashtags From Videos,” which you can use on the next page. Firstly, you’ll find a list of suggested top-performing hashtags. Below it, you’ll find a list of hashtags that Vidtechy has extracted from top-performing videos.

6. You can also select the number of hashtags you want to see by selecting the number of entries from the “Show _ Entries” box. Moreover, you can also copy the list of hashtags by clicking on the copy option present beside the list. Isn’t this tool excellent? Let us know your experience in the comments section below.

4 Things You Should Know About YouTube Hashtags  

Although YouTube hashtags help boost your SEO efforts and increase your video views, here are four things about YouTube hashtags that you should keep in mind.

1.YouTube Hashtags Don’t Guarantee Your YouTube Success 

Even YouTube says that hashtags help elevate your video’s position in the SERP position. However, they are no sure shot promises for success. Many other factors add up to estimate your YouTube success. You should be well aware of the dos and don’ts of YouTube hashtags to make your video more searchable. However, also focus on optimizing other components of your video well.

2.Be Aware Of Youtube’s Rules For Hashtags 

You should be pretty straightforward with the rules imposed by YouTube on how and where to use YouTube hashtags. The fundamental rule says that you should be very particular while choosing your hashtags. Choose only those hashtags which are directly related to your video. 

Many creators often think they can increase views by adding the trending hashtags to their videos, even if they aren’t related to the video’s topic and content. However, this trick will never work out. Instead, you’ll end up pissing off users from your video who may otherwise report to YouTube complaining that your video is irrelevant to the topic. If you get many reports against your misleading video users, there are high chances of removal of your video.

Another important thing that you should keep in mind is there’s a particular limit on the maximum number of hashtags you can use in a video. Stuffing your YouTube description unnecessarily with lots of YouTube tags will do no good. According to YouTube’s algorithm, you shouldn’t use more than 15 hashtags in your video description. Moreover, YouTube also states that it will ignore all those posts which contain more than 15 hashtags.

Moreover, always be careful while typing your hashtags. Don’t give spaces between hashtags. Moreover, make sure that you enter the correct spelling. If you use a mis-spelled hashtag, you’ll end up not making it to the search results of the appropriate hashtag.

3.Follow The Guidelines Of the YouTube Community 

Like other social media sites, YouTube also has its specific Community Guidelines to keep its users safe. These guidelines apply to all the content on YouTube, including their minute components, such as YouTube hashtags. 

The three main guidelines are:

  1. Don’t publish or post any sensitive content. 
  2. Your content shouldn’t be spam and shouldn’t involve the use of deceptive practices to rank on SERP results.
  3. Your content shouldn’t include any violent, dangerous, or sexual content. 

Always make sure that your hashtags also follow these YouTube community guidelines. These guidelines will keep your content safe and unremoved from the platform and help you rank higher.

4. You Can’t Be The Owner Of A Hashtag 

If you create a hashtag, you can’t apply or demand the ownership of that hashtag. Although, sometimes, you can apply for trademark hashtags. However, the rules and guidelines for trademark hashtags vary from one place to another. As a result, your trademark hashtag approval request may or may not be approved. 

Moreover, even if you gain the trademark of a hashtag, you can rule over it exclusively. You can’t also stop other YouTube creators from using the hashtag.

4 Mistakes Which You Should Avoid While Using YouTube Hashtags 

Despite the best efforts, it’s natural for humans to commit mistakes. Had I found this article earlier, I would have stayed away from some of the worst blunders regarding using hashtags. Let’s discover these mistakes which you should avoid.

1.Overtagging & Misleading 

You’re well aware of the misleading policy of YouTube. Just like tags, you shouldn’t add too many hashtags. Too many tags indicate that you’re trying to mislead the visitors by using unnecessary tags. In such cases, your video is less likely to climb up the SERP results. Thus, use tags that are closely related to your video. Moreover, 3-5 tags are best. Choose the most appropriate tags and use the best ones.

2. Harassment & Hate Speech 

Don’t use hashtags to intimidate, bully, harass, or threaten an individual or group on a public platform like YouTube. Also, try to avoid cyberbullying hashtags. Use of such hashtags will not just get your content banned but also possess the potential to land you in jail. Thus, you should strictly avoid hashtags that may harass, bully an individual or a group or promote violence.

3. Sexual Content & Vulgar Content

Don’t use hashtags that include explicit or sexual content or are sexually provocative. These are illegal, and both your content and you will land up being removed and banned from the platform. Also, stay away from hashtags that indicate offensive content.

4.Non-Hashtags 

You should also try to avoid repetitive descriptive tags or other such hashtags. 

A Word From VidTechy 

YouTube hashtags are like identity cards that help YouTube and users identify you, thus putting you under the correct category. I hope we have provided you with all the necessary information related to YouTube hashtags and how you can grab some fantastic YouTube hashtags with minimal effort. Moreover, we would love it if you would go and check out Vidtechy’s “Hashtag Finder” tool. For any doubts, queries, comments, or suggestions, please drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post YouTube Hashtags: What Are They? Tips & Best Practices For Using Effective YouTube Hashtags appeared first on VidTechy.

]]>
149
YouTube Cards: What Are They? A Comprehensive Guide To Ace YouTube Cards https://vidtechy.com/blog/youtube-cards-what-are-they-a-comprehensive-guide-to-ace-youtube-cards/ Thu, 06 Oct 2022 13:49:00 +0000 https://vidtechy.com/blog/?p=142 YouTube has a user base of about 2.6 billion active users, which is more than ¼ of the total population of the world. With the growing user base, the competition for survival of the best content and content creators is also increasing.

The post YouTube Cards: What Are They? A Comprehensive Guide To Ace YouTube Cards appeared first on VidTechy.

]]>
YouTube has a user base of about 2.6 billion active users, which is more than ¼ of the total population of the world. With the growing user base, the competition for survival of the best content and content creators is also increasing. You need to keep your subscribers hooked up to you. Moreover, you also need to gain new loyal subscribers by setting your first impression perfectly. Besides delivering certain content in a video, you also need to direct your visitors toward other videos on your channel. In such cases, YouTube Cards come into the scenario?

Do you use YouTube cards? Ah, don’t know what YouTube cards are. Don’t worry! Vidtechy is there to help you out. In this blog, we’ll discuss what YouTube cards are and why they are necessary for you. Moreover, we shall also explore some best tips and practices you should implement for using YouTube cards in the best way.

YouTube Cards: What Are They? 

YouTube cards refer to interactive elements such as external links and other such stuff, generally added at the end of YouTube videos. YouTube creators often use YouTube cards to promote playlists, channels, videos, websites, merchandise, etc. Users can see cards both on mobile and desktop versions of YouTube. YouTube lets you add up to a maximum of 5 cards per video.

YouTube cards help in adding more visual components to your video. Moreover, they help boost engagement and interaction between your video elements and your user. Now, let’s explore the different types of YouTube cards. 

Types Of YouTube Cards 

According to their functioning and the type of action they invoke from the users, there are various types of CTA-invoking YouTube cards you can use in your videos. Let’s discuss them.

Channel Cards 

Suppose you have another channel and want your users to check out that channel and its videos. You can use a channel card. Moreover, if you’ve collaborated with any other YouTube creator and want your audience to watch that video, you can use a channel card. These channel cards help drive the audience from one channel to another.

Link Cards 

Link cards are cards used to add links to merchandise sites, associated websites, and crowdfunding pages in the video. However, you should remember that you should be a part of the YouTube partner program to add the links to your website to your YouTube card. 

You can associate links to your blog, licensed merchandise, or another eCommerce website. You can also send your visitors to any crowdfunding project you’re organizing or part of. 

Playlist Or Video Cards 

Playlists or video cards are used to inform your audience about other relatable videos and playlists which are beneficial for the audience. You can either recommend other videos of the series from your channel or recommend videos from other channels to provide value to your audience.

Poll Cards 

Poll cards are generally used when you want your users to redirect to a poll which will help you know your users better. Poll cards are among the most engaging cards. They help you in knowing what your audience wants next.

Donation Cards

Donation cards are generally used if you want to redirect to a crowdfunding website that you’re promoting or a part of. After visiting the link, the users will decide whether or not to donate something or not.

How Can You Add YouTube Cards To Your Video? 

Follow the steps to add YouTube Cards to your YouTube video:

1.Open and refresh your browser. 

2.Navigate to YouTube. Further, navigate to YouTube Studio (https://studio.youtube.com/).

3. Click on the “Content” tab present in the left panel. 

4. You’ll see all the videos listed on the next screen. Choose the video in which you want to add your cards. Besides the video thumbnail, you’ll find a pen icon. Click on it. 

5. A new page opens up. Click on the end of the menu present on the right-hand side of the page—select “Cards” from the menu.

6. On the next screen, you can add your cards. Click the ‘Add card’ drop-down menu. Select the type of card you wish to add from the list of options. 

  1. If you select Video / Playlist Cards, you can select your desired video or playlist on the next screen. Moreover, if you want to watch a video from another channel, you can enter its link. Now, add your custom message and teaser text. Click on “Create Card,” and now your card is created. 
  1. If you want to use a channel card, click on the “Channel Card” option from the drop-down menu. 
  2. You need to add your channel name or URL on the next page, which you want to be displayed on the card. 
  1. Next, add your custom message and teaser text. Click on “Create Card,” and now your card is created. Similarly, you can also create other cards.

7. On the bottom, you can spot a cursor on your video timeline. Adjust your cursor to set your card’s time. 

8. Once you create the card and close the window, you’ll see that the video is automatically updated with your card.

Tips And Best Practices To Implement While Using YouTube Cards 

Do you want to make your YouTube cards more appealing and attention-grabbing? Do you wish to strengthen the power of your CTA by invoking the YouTube card? Let’s explore some tips and tricks which will help you master the journey of making YouTube cards.

Be Relevant 

The main motive behind using YouTube cards is to help your audience with related and relevant content. Thus, make sure that whatever card you present must be relevant to your users. Presenting irrelevant and unrelated cards will only annoy and piss off your audience. Thus, make sure that whatever card you provide must be in clear relation and relevant to your current video. 

Optimize Your Custom Message And Teaser Text Well 

Teaser text refers to the text which shows up on the card before a user can click on it. On the other hand, a custom message refers to the message which your audience sees once they click on the card. While writing your teaser text, you need to give your audience a reason to click on the card. So, try to keep it as enjoyable as possible. 

For example, if you’re suggesting a video describing a particular growth hack on YouTube, you’ll generally write, “Check out this video for an amazing YouTube growth hack.” This sounds quite boring. Ain’t it? Thus, you can use something interesting like “Go from 0 to 100k subscribers on YouTube”. Likewise, you need to be creative while writing your teaser text. 

Similarly, while writing the custom message, make sure to include a strong CTA, which forces the users to follow the card’s link. Be clear in what you want them to do. 

Use Verbal CTAs 

Almost every creator uses YouTube cards in their video. Moreover, they are also easy to miss. A scripted CTA following up on the card increases the chances of the audience taking action after seeing the card. These verbal CTAs and cues make the impact of your cards much stronger, thus convincing a visitor to follow the link. 

Use Cards In The Second Half Of Your Video 

Your cards should be present in the last 20% of your video, according to YouTube. Adding the cards in the first half isn’t a problem. However, your users may skip your video and jump off to where the card link leads you. Thus, it’s always advisable to add cards in the second half of the video, preferably towards the end, when the user is ready to leave off from the current video. 

Use Action Cards 

YouTube’s SEO considers retention score an essential parameter for deciding your video’s rank on the SERP results page. A retention score indicates the maximum time up to which a user watches your video without skipping it. Videos with high retention scores often rank high compared to those with low retention scores. You can pick some of your videos that are the best performing and have a high retention score. Adding cards of videos with low retention scores to videos with high retention scores is an excellent way of driving the audience to those videos. 

Highlight Your Support To A Non Profit 

Charitable actions will help you create your brand awareness, thus creating a kind and great impression of yours in the audience’s minds. You can highlight a non-profit organization that you support. You can accompany such highlights with a donation card which convinces your audience to follow the link.

Analyze Your Cards 

Using cards is not enough. You also need to analyze your card’s performance to know which cards work out best. You should always have a measure of helpful information like:

  1. How many people took the action of following or clicking on the card?
  2. Which of your cards is the best performing?
  3. Which of your cards is the worst-performing?
  4. Which videos have the highest-performing cards?
  5. How many times do people click on teasers to view more information?

A Word From Vidtechy 

Youtube Cards are a great way to connect with your audience and know their interests. You can also help them by providing some helpful related videos to them. I hope we have provided you with all the necessary information about YouTube cards and how you can ace making some CTA YouTube cards. For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post YouTube Cards: What Are They? A Comprehensive Guide To Ace YouTube Cards appeared first on VidTechy.

]]>
142
YouTube End Screens: What Are They? Your Guide To Action-Driving YouTube End Screens https://vidtechy.com/blog/youtube-end-screens-what-are-they-your-guide-to-action-driving-youtube-end-screens/ Thu, 06 Oct 2022 13:40:13 +0000 https://vidtechy.com/blog/?p=138 Did you know that YouTube channel analytics also includes statistics of users who land at your video from End Screens, Suggestions, and Extracts which are all components of your video? Did you realize how vital the YouTube end screen is?

The post YouTube End Screens: What Are They? Your Guide To Action-Driving YouTube End Screens appeared first on VidTechy.

]]>
Did you know that YouTube channel analytics also includes statistics of users who land at your video from End Screens, Suggestions, and Extracts which are all components of your video? Did you realize how vital the YouTube end screen is? Do you use a YouTube end screen? Most YouTube creators do. However, if you’re not using one, you must use it. 

Here we come up with a complete guide on YouTube end screens where we’ll deal with what end screens are, how to create and use them, and the guidelines to follow for maximum optimization of the end screen. Without any further delay, let’s get started with Vidtechy!

What Is YouTube End Screen? 

YouTube End Screen (also known as “Video Outros”) refers to an overlay generally used at the end of a video containing things that lead the viewers to do an action and engage with your channel more. It mostly appears in the last 5-20 seconds of a particular video. YouTube creators mostly use this feature to drive the audience to other related videos from their channel. 

Some creators also use this feature to promote external websites, playlists, or merchandise. Moreover, keep in mind that YouTube doesn’t provide any pre-made templates of end screens for videos made for kids, including flash videos or 360° videos.

Why Should You Use YouTube End Screen? 

Your YouTube end screen drives home more traffic, users, viewers, and subscribers in simple terms. After finishing watching your video, a user can do countless actions. He may skip to another video, browse across Youtube, or he may also engage with your video. After a convincing video, you need to drag your audience to engage with you. The “Subscribe” button stays somewhere on the corner of the screen, mostly ignored. 

Moreover, the YouTube algorithm may or may not suggest other videos of yours to the video. This is why you need to have an end screen. These end screens are really helpful when you want to drive the audience from one video of yours to another video or website or merchandise by you. In the least, if the user likes your video, they will at least subscribe to it, which is a form of engagement. Thus, the primary and only motive of the YouTube end screen is to provide a direct way for users to connect and engage.

Does YouTube’s Algorithm Involve Youtube End Screen? 

The ranking algorithm of YouTube is entirely different from the algorithm YouTube uses to display videos on the search results page. Even YouTube’s Algorithm is fond of patterns. Thus, you should try to create a pattern connecting all your videos by using some particular hashtags for all videos. This pattern will help YouTube recognize the pattern in your video. As a result, another video will automatically pop up after the user watches one video completely. 

Essential Elements Of A YouTube End Screen 

YouTube suggests no fixed rules regarding the elements present on your YouTube end screen. However, here are some crucial CTA invoking elements suggested by the top creators which you must use on your YouTube end screen.

Suggested Videos 

Do you want to engage your audience more? The best way to provide your audience with more related videos from your channel. Suppose a viewer is watching a particular video and you have created other videos related to the particular topic. You can provide the link of these related videos on your end screen to drive your audience from the current video to the related videos, thus engaging them with your channel. Besides videos, you can also link a playlist of similar videos, which a potential user will undoubtedly crawl up to, thus gaining you more visibility and engagement.

Subscribe Button

Adding the subscribe button within your end screen makes it clickable, thus helping new visitors and viewers to subscribe to your channel immediately if they liked your video. Sometimes new users may skip or forget to subscribe to your channel as the “Subscribe” button is nowhere in the video and somewhere else in the corner of a screen. However, adding it to the end screen will solve this problem.

Other YouTube Channels

If you have another YouTube channel, you can inform your viewers about it on the end screen, thus sending the audience to that channel. You can use the end screen to promote and shout out the channels of your friends, family, or relatives. 

External Websites 

Suppose you have a blog and wish to draw your user’s attention to it. You can do so by linking the blog on your end screen. Some YouTube creators also link their social media pages or accounts. Users click on the link, thus landing at the external website. If they like the website’s content, they further engage in an action related to the blog.

What’s The Perfect YouTube End Screen Size? 

According to YouTube, the dimensions of a standard end screen should be 1280px by 720px. Moreover, the dimensions of a standard HD end screen is 1920px by 1080px. The aspect ratio of the end screen must be 16:9. YouTube also suggests adding four elements to an end screen. 

YouTube End Screen Guidelines 

Do you want to create the perfect and engaging YouTube end screen? Are you worried about making mistakes? Ah! Stop worrying. Here, Vidtechy brings you the guidelines for making the perfect YouTube end screen. These guidelines will help you understand the various minute to critical points about YouTube end screens. Without delay, let’s gear up!

  1. The video you use for the YouTube end screen should be at least 25 seconds long so that you can add it to your end screen.
  2. Always follow the most appropriate dimensions: 1280px by 720px.
  3. Your YouTube end screen length can vary between 5-20 seconds. 
  4. Here are the recommended sizes of various elements of your YouTube end screen:
    1. The “Subscribe” button of your channel or other channel spheres should be of the dimension 294 × 294.
    2. The rectangle containing your video or playlist should be of the dimension 615 × 345. 
    3. The square containing the link should be of the dimension 294 × 294. 
  5. You can add your end screen at the end of your video, preferably in the last 20 seconds. 
  6. Add a maximum of 4 elements to your end screen. Extreme elements eat up the area, thus making the screen look busy and irritating.
  7. A video or a playlist from your channel must be a part of the elements you include on your end screen.
  8. Other elements like overlays and watermarks disappear when the end screen appears.
  9. If you want to make a custom YouTube end screen that includes custom images, make sure that the images should be 300 × 300 pixels in width.
  10. Users can see YouTube end screens on the mobile web, YouTube Music, or Kids App. However, you can’t see the end screens on the iPad mobile web.

Tips To Make Your YouTube End Screen More Appealing 

Do you want to make your YouTube end screen more appealing and optimized? Here are some tips which will help you ace the journey of making a YouTube end screen.

Add Labels To Your Videos 

You can add labels or CTA phrases like “Watch Next” or “Next Video” around your video links and icons to make your audience aware of another clickable link on the screen. Moreover, it also invokes action from the visitors, thus convincing them to click on the video link. 

Include Some Social Icons 

Some YouTube creators also consider including their social media handles and icons on the end screen. Although these are not clickable, they make loyal users of your presence on social media platforms where they can follow and contact you. 

Include A Verbal CTA 

You’ll never wish to end your fantastic video with a mute end screen. You can add audio directing your viewers to watch another video from your channel or subscribe to your channel.

Keep Your Design Free 

Your YouTube end screen should have a distinct background different from your YouTube video. Moreover, the fewer the designs, the more accessible it is. Give your audience ample space to understand the CTAs and take action. 

How To Create Or Get YouTube End Screens? 

Do you want to create an appealing and optimized YouTube end screen? There are various ways to create YouTube end screens for your videos. Let’s explore them. 

Create Your End Screen For Free In YouTube Studio 

You can also create your free YouTube end screen in YouTube Studio. Login to your YouTube Studio account and click on the “Content” option from the left sidebar. Then, choose the video you want to add to the end screen. On the next page, you’ll spot the “End Screen” option on the right-hand side of the screen. You’ll find a list of templates where you can add your templates and then click “Save” once you’re done. 

Download Free Templates And Edit Them 

You can also find a list of free templates across the web to download. Sometimes, YouTube creators also post their end screens on YouTube and give their download links in the description box. You can download these templates, edit them to add your templates and use them for your video. 

Use A Video Editor 

If you want to create a customized YouTube end screen for your videos, you can create one using a video editor like Vidtechy’s free thumbnail maker. While customizing your credit score, you have the full authority to choose your colors, elements, and other things.

How To Create YouTube End Screens With Vidtechy?

However, if you want to use a free tool and make your YouTube end screens, we recommend using Vidtechy’s “Thumbnail Maker,” free. Let’s look into using this free tool to grab your attention-grabbing and CTA end screen. 

1.Open and refresh your browser. 

2. Navigate to https://vidtechy.com/login . Log in using your appropriate login credentials.

3. On your dashboard, scroll down to the “Productivity Tools” section and click on “Thumbnail Maker.” 

4. Now, you’ll see a blank canvas where you can create your design. Click on the pen icon present on the top left corner of the page. Using the desktop version, you may not spot any pen button, as all the options will be automatically visible on the screen.

5. Choose your background image and texture. You can customize and create your end screen here by using the various elements and objects it offers. Isn’t using the tool super-easy? Let us know your experience in the comments section below.

How To Add End Screen In Your Youtube Video?

Now that you’ve created an end screen, you’ll surely want to add it in your YouTube video. Follow the following steps to add end screen in your YouTube video:

1.Open and refresh your browser.

2.Navigate to YouTube Studio and sign in using your correct credentials.

3.From the menu present on the left hand side of the screen, click on “Content”.

4.You’ll find your videos listed on the screen. Select and choose the video in which you want to add the end screen to.

5.On the right hand side of the new screen, you’ll spot the “End Screen Tab”. Click on it.

6. In the next page, you can add your end screen to the video. You can either import it from the video or use the one you prepared in Vidtechy.

A Word From VidTechy

Just like the first impression is ever-lasting, the last impression drives action. Hence, you should create attention and action-driving YouTube end screens. I hope we have provided you with all the necessary information related to YouTube end screens and how you should create them for maximum optimization. Moreover, we would love it if you would go and check out Vidtechy’s “Thumbnail Maker” tool. So set your first impression right with Vidtechy! For any doubts, queries, comments, or suggestions, please drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post YouTube End Screens: What Are They? Your Guide To Action-Driving YouTube End Screens appeared first on VidTechy.

]]>
138
Top 10 Tips To Help You Write Engaging YouTube Titles https://vidtechy.com/blog/top-10-tips-to-help-you-write-engaging-youtube-titles/ Tue, 31 May 2022 13:17:02 +0000 https://vidtechy.com/blog/?p=112 Did you know that YouTube is the home to more than 1.3 billion video uploads? Moreover, every minute, more than 500 hours of video get posted and uploaded on YouTube? With the massively increasing amount of content and number of creators

The post Top 10 Tips To Help You Write Engaging YouTube Titles appeared first on VidTechy.

]]>
Did you know that YouTube is the home to more than 1.3 billion video uploads? Moreover, every minute, more than 500 hours of video get posted and uploaded on YouTube? With the massively increasing amount of content and number of creators, competing to stand out unique among other creators also becomes tough. In such a scenario, you need to optimize well to skyrocket views and audience engagement in your channel and make it grow. Starting from YouTube titles, you need to optimize every part of your upload.

Here, we shall explore what is a video title and how can we optimize it manually, thus forcing a visitor to click on our video? If you want to save time and effort in framing the best and most engaging YouTube titles, we also have a free AI tool named Vidtechy. Don’t hesitate to give this amazing software a try! It literally helped me save hours that I otherwise used to waste on other parts of the video rather than the content. 

What Is A YouTube Video Title? 

The video title refers to the first short video description visible to the users before they watch the video. As it’s the first thing that the user watches on scrolling past your video, it’s crucial for increasing your engagement and views. Your video title decides an integral part of your video’s performance in two ways:

  1. Click-Through Rate (CTR): When a user searches his query, it’s the thumbnail and title which help him decide whether the video is helpful for him or not. A well-written video title will allow the user to understand that your video will solve his query. Thus, your video title decides whether a user will click on your video (which leads to an increase in CTR) or scroll past it without doing any action (which leads to a decrease in CTR).
  2. SEO of your video: Your YouTube video summarises the content you present in your video. Thus, when you use the exact “keywords” or fulfill a user’s “search intent” in the title, your video is more likely to be watched intently and patiently by your user. Thus, your video title plays a vital role in increasing your video’s SEO score, thus making it rank higher in YouTube’s algorithm.

Top 10 Tips To Write Video Titles Which Wins Clicks

A good and interesting title will help you gain more clicks from your target audience. Besides engagement and click, your video title is also an essential factor for your ranking, according to YouTube’s algorithm. So, let’s learn the Top 10 tips which will assist you in writing a click-winning and engaging YouTube video title.

1. Don’t Exceed The Maximum Length  

Make sure that your video title shouldn’t exceed more than 70 characters. If you write titles longer than the maximum number of characters, your title will not completely be visible to the users. The user will only see the first 70 characters of your video title, which may or may not deliver the main idea of your video. 

2. Include The Exact Keyword 

Your title comprises an integral part of your metadata. Moreover, there’s a clear correlation between a title appropriately stuffed with keywords and its YouTube rankings. Don’t alter or change the keyword in any way. Use it in its exact form, i.e., word-for-word form. For example, if your keyword is “SEO tips,” an appropriate video title that contains the keyword would go like “Top 5 SEO Tips To Help You Rank.” Here, we have the exact keyword, i.e., “SEO tips” embedded in the video title.

3. Your Primary Keyword Must Be Present At The Beginning Of Your Title 

Instead of focusing on overly cute and clever videos, it’s best if you include your primary keyword at the beginning of your video title. The closer the primary keyword is to the beginning of your title, the less the users have to look for their queries and the more clicks and views you’ll earn. Moreover, try to naturally stuff your keywords in the video title rather than engaging in a forced syntax.

4. Optimise Your Video Title 

While exploring YouTube ranking factors, you must have heard about “CTR.” CTR indicates how likely a user is to watch your video. A high CTR on a particular video informs YouTube that the users are more interested in watching that video. Here are some tips which will help you increase the CTR of your video:

  1. Include a number: Including a number in videos and titles has seemed to gain much support and reach from the users. For example, if your target keyword is “SEO tips,” you can write your video title as “Top 5 SEO Tips To Help You Rank.” 
  2. Try to add emotional touch: You must have seen these criteria while analyzing your headline in headline analyzers. An emotional word in the video title will get to the users’ pain points well, thus establishing a rapport between you, your users, and your video.
  3. Use Engaging Words: An attention-grabbing or eye-catching word or phrase will catch the audience’s attention soon, thus creating the curiosity and anxiety within them to click on the video. An example of one such word is: “WOW.” 

5. Add Some Brackets In Your Video Title 

Sometimes, small efforts like the usage of brackets and power words will also help you increase the CTR of your video. Moreover, make sure that your video title aligns well with the topic. This will help the user create a connection between the title, the thumbnail, and their expectations from the video.

6. Create A Compelling Hook 

Besides other technical parts, such as including the keyword and capitalizing the initials of every word, you also need to give your user a reason to choose and click on your video. Try to make the users curious about your video title. The more curious and exciting your video title is, the more it will drag users. 

Firstly, keep your video title crisp and short of creating this compelling hook. Secondly, ask a question. Questionnaire-type titles such as “how-to titles” are known to earn the highest clicks. Moreover, don’t forget to add some action verbs. Action verbs help trigger your audience’s attention, thus creating a CTA. Moreover, be honest while describing or summarising your content within 70 characters in the title without missing the necessary keywords.

7. Implement Call-To-Action & Add Hashtags 

A CTA (Call To Action) is essential to insist your viewers and users watch the video and engage with it. It invites the users to take action. Some CTA words you can include in your YouTube titles have: Learn More, Check This Out, Watch This, Start Today, etc.

Moreover, when you add hashtags, your video will appear under the particular hashtag, which means whenever a user searches for the hashtag, he will also glance at your video. This way, you also increase your chances of visibility.

8. Clickbait Is Harmful 

A clickbait title is the most harmful weapon for your video. Now, how do you recognize a clickbait title? When your video title promises a particular content, but you deliver some other unnecessary content in the video, it’s natural that a user will leave the video within a few seconds of watching it. In such a case, your title is a “clickbait” title which indicates to YouTube that you’re tricking and misleading people. 

Moreover, suppose users click on your video and watch it patiently for some time. In that case, it indicates to YouTube that your title justifies and represents the content you promise to provide in the video. Thus, make sure not to use any clickbait title technique. The video title should clearly resemble your content.

9. Analyze Your Competitor’s Approach 

You always need to stand out from your competitors in the rising cutthroat competition in the increasingly cutthroat competition. To stand out effectively, you need to analyze their titles. Analyzing their titles will also give you an idea about the top-performing video titles. You can create your own engaging and top-performing video title using these ideas.

10. Go For A Title Analyzer & Title Generator

A headline analyzer tool such as Vidtechy’s Title Analyser tool will help you write the perfect video title. Moreover, some title generators will provide you with a list of perfectly written video titles without putting in the slightest effort. In Vidtechy’s “Title Generator” tool, which is free, you can not just write your own video title but also grab the best titles on that particular keyword.

How Can You Use Vidtechy For Writing The Best Titles? 

If you’re a smart guy, you won’t love to waste your time writing the perfect YouTube title all by yourself. You would love to have a tool to help you write the best and most well-optimized titles. Yes, we have one such “FREE” tool for you, i.e., Vidtechy. 

Vidtechy has a free “Title Analyzer” tool that will help you in 2 ways:

  1. This tool gives you pre-made well-optimized video titles which you can use for your video. 
  2. If you’ve written a video title out of your own creativity and want to analyze it to know if it’s well optimized, this tool will also help you in this task. Besides analyzing your video title, it also gives you suggestions that you can follow to get your video title well optimized. 

Want to know how to use this tool? Let’s get started.

1.Open and launch your browser.

2. Navigate to https://vidtechy.com/login.

3. Login to your Vidtechy account using your correct email address and password.

4. Once you’re logged in, you’ll find the “SEO Tools” section below “Research Tools.” Click on ” Title Analyzer ” in the “SEO Tools” section, and click on “Title Analyzer.” 

5. A new page opens up. You’ll spot two options in the center on the top of the page, i.e., “Generator” & “Analyser.”  

6. If you want to generate a pre-made, well-optimized title for your video, click on “Generator. 

  1. Enter your keyword in the “Keyword” box on the new page. Let’s say we search for “SEO Tools.” After entering your keyword, click on the “Generate Title” button. 
  1. After the results are processed, you’ll see a list of title ideas that you can copy by clicking on the copy icon next to the title and using it for your YouTube video.

7. However, if you have written a video title and want to analyze it, click on “Analyser.” 

  1. Enter the title you’ve written in the “Title” box on the new page. After entering your title, click on the “Analyse” button. For example, let’s take “Top 5 SEO Tools You Should Know About” as our title. 
  2. After the results are processed, you’ll see a detailed analysis of your title. You can see how many common words, uncommon words, emotional words, and power words you’ve used on the right-hand side. Below, you can also see the suggestion that you need to follow to increase the optimization of your video. You can see a pie chart for the same analysis on the left-hand side.
  1. On scrolling down, you can see other analytics such as word count, character count, tone, reading grade level, and others, followed by suggestions that will help you increase the optimization score of your manually written video title. 

Vidtechy has made my task of writing titles super easy. I generate the video titles using the “Generator” option, slightly modify it and get my titles 100% optimized using the “Analyser” option. Isn’t it super easy? Give it a try, and let me know your views in the comments section.

A Word From VidTechy

The YouTube title is an integral part of your metadata that will help you climb up the search results ladder if optimized well. I hope we have provided you with various ways of generating YouTube video titles. Moreover, we would love it if you would go and check out Vidtechy’s “Title Analyzer” tool. For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post Top 10 Tips To Help You Write Engaging YouTube Titles appeared first on VidTechy.

]]>
112
Top 10 Tips To Write Engaging YouTube Video Descriptions https://vidtechy.com/blog/top-10-tips-to-write-engaging-youtube-video-descriptions/ Tue, 31 May 2022 13:15:10 +0000 https://vidtechy.com/blog/?p=109 Did you know that more than 2 billion users use YouTube each month, thus consuming 5 billion videos every day? Moreover, if a user watches the first 45 seconds of your video, they are most likely to watch the entire video and become your subscriber.

The post Top 10 Tips To Write Engaging YouTube Video Descriptions appeared first on VidTechy.

]]>
Did you know that more than 2 billion users use YouTube each month, thus consuming 5 billion videos every day? Moreover, if a user watches the first 45 seconds of your video, they are most likely to watch the entire video and become your subscriber. Do you want to keep your audience engaged? Do you wish to drive users to your video right from the search results page? 

It’s what your title and description can do for you! They can drag users to your content right from the search results page. It’s why you need to be very careful about this metadata and keep them well optimized. Here, we shall explore what actually is a video description and how we can optimize it manually, thus forcing a visitor to click on our video? 

If you want to save time and effort in framing the best and most engaging YouTube video descriptions, we also have a free AI tool named Vidtechy. Don’t hesitate to give this amazing software a try! It literally saved me from the painstaking task of writing the perfect YouTube video description.

What Is A YouTube Video Description?

A YouTube video description refers to the short descriptive text below your videos. It’s also essential metadata that you must optimize well to increase your rankings on the YouTube algorithm. The video descriptions and the tags inform YouTube about the content present in your video, thus giving it a short overview of it. Remember that YouTube doesn’t watch your videos. Instead, it analyses metadata such as video descriptions to decide your video’s ranking. Let’s explore how you can optimize and rewrite your YouTube video description. 

However, if you want to save the huge chunk of time & effort invested in creating an attention-grabbing video description, we recommend you use Vidtechy. Vidtechy contains a complete toolkit at absolutely zero cost to cater to your YouTube marketing needs. Besides its other tools, Vidtechy has an amazing Description Generator Tool. 

While using this tool, you need to drop down important information such as “About the Video,” “Timestamps,” “About the Channel,” “Other recommended videos,” etc. Once you fill in the information, a perfect YouTube video description will be ready. Moreover, you can also generate video descriptions by using your keyword with this tool. Isn’t this tool amazing? 

Top 10 Tips To Write Engaging YouTube Video Descriptions 

A well SEO-optimized YouTube video description will help you reach your target users, ultimately earning you clicks, views and growth. Here are the top 10 tips that will help you curate an engaging YouTube description for your video. 

1. Your YouTube Video Description Should Resonate Well With Your Video Title 

While your video title captures your audience’s attention, your video description is a short description of what the user can expect from you throughout the video. Keep it crisp, and mention the essential things you will say in the video. Most importantly, it should briefly describe your title in detail and your content. 

2. Don’t Exceed The Characters Count 

Your video description shouldn’t exceed 5000 characters according to YouTube’s algorithm. Excessively wordy descriptions are often not appreciated and ignored by users. Thus, keep your description  short, simple, and informative. 

Another important thing you need to keep in mind while writing your video description is that only the first 200 characters of your description are visible to users in the search results. The rest of the length stays under the fold, which the user can read by navigating your description. Thus, you need to draw your audience’s attention to your video in these beginning 200 characters themselves. 

Try to include the essential video keywords within the first 200 characters. Play your game well with some headline and copywriting skills. A question or a fact followed by a question can make it interesting. Moreover, make sure to keep your description user-centric. Focus more on resolving their pain points rather than providing possible solutions.

3. Include Keywords 

Keywords are the most important part of your game. Your primary keyword should appear at least once at the beginning of your description, i.e., before the “Show More” button. Moreover, you can also add other complimentary keywords like other long-tail keywords in your description. However, don’t stuff your description unnecessarily. Let the keyword come up naturally so that your user isn’t pissed off. So, play your game well with the keywords.

4. Try To Converse And Don’t Instruct 

Would you like to read a description unnecessarily stuffed with keywords and present information boringly? Obviously, NO! Likewise, your users also won’t want to read such one. It’s why you need to try to create a conversation with your users rather than just presenting them with your information on a plate. 

You can spice up your game by presenting the fact in a question form? Try to establish a connection between their pain points and your description and promise them that you will provide a hopeful solution to them in the video. This way, you will also establish your own brand voice, which will help you stand out from others.

5. Include Some Hashtags 

Hashtags are one among the most possible ways for the targeted user to reach you. Although your video title will contain some hashtags, include some more hashtags in the video description. However, don’t include the hashtags in the beginning. It may piss off a potential user. Thus, it’s best if you use hashtags towards the end. Moreover, don’t forget to use a hashtag for your brand. It’ll help you in increasing your brand awareness.

6. Keep It Easy To Read And Meaningful Without Errors 

Tough to read and understand words with silly grammatical errors will piss off your readers. Thus, keep your video description short, simple, and easy to read. The easier and more enticing it is, the more users visit and consume your content. 

7. Don’t Forget To Check The Preview. 

According to current YouTube statistics, about 70% of the total watch hours come from mobile users. Although you curate your descriptions on YouTube, don’t forget to check its mobile preview and make it user-friendly for mobile and tablet users. Moreover, preview your video description and check how it looks on watch pages and search results.

8. Include A CTA 

One of the best practices most commonly done by YouTube creators is linking other related videos and their social media profiles in the description. In this way, you ask a potential user to explore and consume more of your content. Also, you drive traffic to the links attached. Moreover, add CTA words like “Watch More” in your video description after persuading your user in the initial sentences. 

9. Make Use Of Timestamps 

Timestamps are just like the contents table, which help users skip and navigate to the particular content they wish to consume. Timestamps are well-indexed, which gives you the advantage of ranking well in Google’s mobile searches. Use keywords in your timestamps; make it well SEO optimized. Also, remember that timestamps are not just valid for humans but also for algorithms. 

10. Use a Video Description Analyser 

You can also use a video description generator tool to give you the best and most well-optimized video descriptions within a few minutes. All you need to do is navigate to the tool, fill in the detailed information required and then wait for a minute to let the tool do its magic. In Vidtechy’s “Description Generator” tool, which is free, you can grab YouTube video descriptions effortlessly within minimal time.

How Can You Use VidTechy For Writing The Best Descriptions? 

Do you want to get a well-optimized video description and save your time and efforts? Do you want a free tool that can write video descriptions for you? Ah! Here we have our Genie for your: Vidtechy. 

Vidtechy is the one-stop solution to all your YouTube marketing needs. VidTechy is a “FREE” AI-powered solution for your YouTube marketing needs. Starting from topics research, keyword analyzer, and keyword autocomplete to thumbnail designer, title & headline analyzer, it contains the complete set of tools you need to bookmark your Youtube success story.

Amongst all its amazing free tools, Vidtechy also offers a free “Description Generator” tool which you can use to generate well-optimized descriptions for your YouTube video. Besides, it also has another free “Description Rewriter,” which will help you create a new version of the description used in your competitor’s video. Isn’t it a lifesaver? Undoubtedly, it is! So, let’s explore how you can use these free tools on Vidtechy.

Description Generator 

If you want to generate a description for your YouTube video, here’s how you can do it:

1. Open and launch your browser.

2. Navigate to https://vidtechy.com/login.

3. Login to your Vidtechy account using your correct email address and password.

4. Once you’re logged in, you’ll find the “SEO Tools” section below “Research Tools.” Click on the “Description Generator” tool under the “Research Tools” section.

5. A new screen opens up. You’ll find the heading “Youtube Suggested Description Format.” Here you need to fill all the required information in the appropriate boxes. Start by entering your “About the Video” section followed by other sections like “Timestamps,” “About the Channel,” and “Other Recommended Videos / Playlists,” and fill in all the boxes. We advise you to enter the appropriate and correct information in all the boxes.

6. After entering all the information, click on the “Generate Description” button. 

7. You can see the generated description on the right-hand side of the screen in the “Generated Description Text” box. You can copy this description by clicking on the copy icon present before the box. Isn’t it a time-saving hack? You get your well-optimized YouTube video description just within a minute. 

8. However, if you want to generate your description right from your keyword, click on the “Generator” button present at the top of the screen.  

  1. Enter your primary keyword in the “Keyword” box on the new page. After entering your keyword, click on “Generate Description.” 
  1. You’ll see a list of suggested description ideas and templates which you can use to write your video description.

Description Rewriter 

If you want to rewrite your competitor’s description in a new way and use it for your video, here’s how you can do it in Vidtechy:

1.Open and launch your browser.

2. Navigate to https://vidtechy.com/login.

3. Login to your Vidtechy account using your correct email address and password.

4. Once you’re logged in, scroll down to the “Productivity Tools” section. Click on the “Description Rewriter” tool. 

5. A pop-up window opens up. Enter the description you want to rewrite in the “Rewriter” box. After entering or copying the description  from the destination source, click on the “Rewrite” button.

6. You’ll see the rewritten content below the Rewriter box. You can also copy this description using the copy icon beside the new description. 

A Word From VidTechy 

I hope you have realized how vital are YouTube video descriptions for your video’s rankings and growth. I hope we have provided you with various ways of generating YouTube video descriptions. Moreover, we would love it if you would go and check out Vidtechy’s “Description Generator” and “Description Rewriter” tools. For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post Top 10 Tips To Write Engaging YouTube Video Descriptions appeared first on VidTechy.

]]>
109
YouTube Tags: What Are They? Top 5 Tips & Best Practices For Effective YouTube Tagging https://vidtechy.com/blog/youtube-tags-what-are-they-top-5-tips-best-practices-for-effective-youtube-tagging/ Tue, 31 May 2022 13:13:41 +0000 https://vidtechy.com/blog/?p=106 Did you know that YouTube gets about 14.3 billion visits and 1.7 billion unique visitors every month? Surprisingly, these figures are far more than the monthly visits on other social platforms such as Facebook, Instagram, Amazon, and even Wikipedia!

The post YouTube Tags: What Are They? Top 5 Tips & Best Practices For Effective YouTube Tagging appeared first on VidTechy.

]]>
Did you know that YouTube gets about 14.3 billion visits and 1.7 billion unique visitors every month? Surprisingly, these figures are far more than the monthly visits on other social platforms such as Facebook, Instagram, Amazon, and even Wikipedia! With the geometrically increasing user base, many content creators and their content are also flooding the platform. In such a scenario, you need to gear yourself with a foolproof strategy to reach your target audience quickly and smartly. 

One of the various ways your target audience reaches out to you is “Tags.” So, here we bring you a complete guide on YouTube tags and effective tagging practices and techniques. Without further delay, let’s get started on this journey with Vidtechy. 

What Do YouTube Tags Mean? 

Youtube tags refer to specific words or phrases that provide context to your video and are generally present in your description box, thus letting users discover you and your video. Also known as video tags are much similar to keywords that describe your video and make them more discoverable according to YouTube’s algorithm. Now that we have understood what YouTube tags are, let’s explore the various YouTube tags that we can use in our Youtube videos.

Various Types Of YouTube Tags 

YouTube tags are communication bridges between your video, the users, and search engines’ algorithms. It does not just pave the path through which users can reach your video but also establishes your recognition before YouTube and various search engines. There are four main types of tags. Let’s discuss them one by one. 

  1. General tags: General tags are the tags that describe the broad category into which your video falls. For example, if your video is based on “5 steps to build the perfect SEO strategy”, one of your available tags must be “SEO” as your video is related. Similarly, when your video is based on “cheese balls recipe,” you must include one general tag while tagging is “recipe.” 
  2. Topic Tags: Topic tags are the tags that describe your video. These may be the terms you’re going to explain in the video. You can also use the name of a popular location, brand, or any famous personality as your topic tag. However, make sure that you must have mentioned the location, brand, or that particular person. For example: if you’re creating a video on the success story of Starbucks, some important topic tags which you can include are: Starbucks, Howard Schultz, USA, etc. However, make sure that your topic tags are directly related to your video.
  3. Tags Which Refine Your Video: These tags narrow the various essential parts of your video. For example, if you’re making a video part of a series, the episode number should be one of your tags. 
  4. Error Tags: Sometimes, you also need to include tags with common spelling or other mistakes which your audience might commit while trying to search your video. 

Importance Of YouTube Tags 

In simple terms, YouTube helps enable potential users and search engines to reach and discover your video. Let’s understand the importance of YouTube tags in detail. 

The most important thing you should have in mind while uploading any video is “content understanding.” Suppose you’ve uploaded a video without any tags; it will be difficult not just for the search engines but also for Youtube to understand your content. Without proper understanding, higher rankings are just a dream. 

YouTube tags are the keywords that your users search. They are the search intent of your users, and YouTube understands and identifies videos only through these “search intent” specific tags. Thus, you need to use YouTube tags to increase your video understanding, visibility, and credibility.

Youtube tags are as important as other parts of your video, i.e., the title, description, and other factors. While these parts help users understand you and your content, YouTube tags help search engines understand it and categorize your video in the correct category. Thus, besides visibility, YouTube tags help in increasing your rankings by driving home potential users to you.

Three Pillars Of Smart YouTube Video Tagging

Are you confused about which tags you should use and which tags you shouldn’t? Do you have a list of tags and are yet unable to figure out the best ones for yourself? Here, we are to help. Let’s discuss the three elements of YouTube video tags that will help you in finding the best titles for your video:

1.Relevance: Firstly, make sure that the tags you choose (or are about to choose) must be related to your content and video. Using unnecessary and irrelevant will misguide search engines, thus landing you at the wrong users who may not be interested in your content. Thus, don’t ever try to increase the number of tags by adding irrelevant tags.  

Your tags should have a connection with your content. For example, you have created a video on the top 12 motivational books. You have used a tag, i.e., “horror stories,” which will confuse YouTube regarding which category to put it to. 

2. Popularity: As you’re looking for tags to help your channel and your video grow, go for popular tags. Here, by the word “popular,” we refer to tags people mainly search for. Make sure that your chosen tag has tons of related content and earns thousands of clicks in a single day. Using such popular tags will ultimately help you increase your video’s ranking and visibility. 

3. Versatility: Make sure you don’t stay stuck to only one tag. You should use a variety of tags related to your content.

How Many Tags Should You Use For A Video?  

According to YouTube’s algorithm, you can add as many tags as possible. However, keep in mind not to exceed the maximum character count of all characters, i.e., 400 characters. However, most videos generally have no more than 5-8 tags. According to studies, videos with 9-12 tags generally earn more clicks. However, besides focusing on the number of tags, you should focus more on the tags’ quality, popularity, and relevance.

Top 5 Tips To Generate The Best YouTube Tags  

As tags are a crucial part of your YouTube video upload, you must ponder how you can generate some best YouTube tags for your videos. Here are a few tips which will help you find the best YouTube tags for your video optimization.

1. Begin With Keyword Research 

Tags are precisely selected keywords. Thus, your first step to finding the best YouTube tags will be to conduct keyword research. The tag research process is quite similar to the keyword research process of blogging. However, while researching, make sure not to go for too long keywords. An ideal tag/keyword should be around 2-3 words and no more than that. Ensure that your chosen keyword describes your video content well when used as a tag. Keep it descriptive, simple, and concise. 

However, if you’re not good at keyword research or have no time to conduct it, you can use a free “Tag finder” tool. Vidtechy offers it without any cost, which you can use to save time and get well-targeted tags. 

2. Use YouTube Auto-Suggest Feature 

While uploading your video, after you fill in your video title and description and proceed to add tags, you’ll find suggestions when you start entering tags. You can also use the tags which pop up in the suggestion. Moreover, while you search your primary keyword on YouTube, you’ll also find a list of topics and suggestions there. You can also use those suggestions while adding tags. However, make sure that the tag you use should be directly connected with your video and content. 

3. Use Varieties Of Tags 

For making your videos highly optimized, thus letting them reach a wider audience, use both broader and focused tags. For example: if your video topic is “Top 10 Tips To Start A Business”, you can add tags like “startups,” “business startup tips,” and other such tags which are also related to your video and content.

4. Limit The Number Of Tags 

Just like excessive keyword stuffing is harmful, unnecessary and unwanted tag stuffing is also not appreciated. There are chances of lower rankings in such situations that will not let potential audiences reach you. Screen every tag and use the best related to your content. Moreover, don’t use more than nine keywords.

5. Review Your Previous Videos

You should also analyze your previous videos to determine which tags work out the best for you. 

How Can You Generate Best YouTube Tags With Vidtechy? 

Are you running out of time? Do you want a tool to help you generate many tags within a few minutes? Well, we have such a free tool for you from Vidtechy. Vidtechy is a fantastic “one-stop solution for all YouTube marketing tools” software. With an easy interface and user-friendly UX, it contains all the tools I need to manage my youtube videos, thus making my task super easy!

Another fantastic tool from Vidtechy is its “Tag Finder” tool which will help you out with the hectic tasks of finding tags. Let’s explore how you can use this free tool:

1.Open and refresh your browser. 

2. Navigate to https://vidtechy.com/login

3. In the SEO Tools, click on “Tag Finder.” 

4. On the new page, enter your keyword in the “Keyword” field and enter the number of videos you wish to analyze in the required field. Generally, you can choose the number of videos from the options, which vary from 10 to 50. We enter the keyword “fitness tips,” and we want to analyze “20” videos. After filling in the required information, click on the “Suggest Tag” button.

5. You can see a list of tags related to your keyword on the next screen, which you can use. Below the ” Suggested Tags ” on the results page, below the “Suggested Tags,” you’ll see a field “See _ Entries.” If you click on it, you can choose the number of tags you want to be displayed on the page. Besides, you can copy the tags as a list by clicking on the copy icon present on the right-hand side of the page. 

6. Stay on the same page and scroll down. You’ll spot a section “Tag Used In Videos.” You can also choose the number of entries you want to see here. Here you can see a list of tags used in various videos. Besides the tags, you can also see their frequency of usage. Doesn’t it make tag finding easy? Go check out the best performing tags for yourself right now!

Top 5 Best Practices For YouTube Tags 

Are you worried about how to use YouTube Tags? Stop worrying and start exploring. Let’s explore the best practices you should know while using YouTube tags. 

1. Your Primary Keyword Should Be Your First Tag 

Your primary keyword refers to a particular keyword on which your video is based. People will discover your video for this primary keyword. Thus, adding your primary keyword as your first keyword will increase your optimization scores and visibility. For example, if your video title is “Complete SEO Checklist For Every Marketer,” your primary keyword will be “SEO Checklist,” which is also your first tag. 

2. Include Other Relevant Keywords From Other Top-Performing Videos 

Besides your primary keyword, you should also target keywords from other competitors’ videos and top-performing videos of your niche. You can use these keywords as tags. To make your task simple and easy, you can also use a “Tag Finder” tool like Vidtechy, which will provide you with hundreds of tags within a few minutes. 

3. Include Some Of Your Brand Specific Tags 

Brand-specific tags refer to specific tags representing your brand and brand identity. You can include your brand name or your name as your brand-specific tags. In this way, you create a marketing funnel wherein people will reach you via your brand. Moreover, these tags also help in building your brand presence. 

4. Use Tags According To Their Popularity And Importance 

Rather than just overloading your description and tags section with tags, conduct proper tag research (or keyword research) to understand which tags have shown the best results and are hype. Don’t go for tags that are less discovered or searched for. 

5. Use Less Or No Tags In The Description 

According to YouTube’s algorithm, using too many tags in the description box itself is another sign of misleading people. Thus, it’s wisest to use 1-2 tags in the video description box. It’s best to avoid tags in the description and stay on the safe side.

A Word From VidTechy 

Tags are essential for increasing your video’s visibility and optimization. I hope we have provided you with various ways of generating YouTube video tags and how you should use them for maximum optimization. Moreover, we would love it if you would go and check out Vidtechy’s “Tag Finder” tool. For any doubts, queries, comments, or suggestions, please drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post YouTube Tags: What Are They? Top 5 Tips & Best Practices For Effective YouTube Tagging appeared first on VidTechy.

]]>
106
YouTube Thumbnails: What Are They? Your Guide To Scroll-Stopping YouTube Thumbnails https://vidtechy.com/blog/youtube-thumbnails-what-are-they-your-guide-to-scroll-stopping-youtube-thumbnails/ Tue, 31 May 2022 13:10:44 +0000 https://vidtechy.com/blog/?p=103 While scrolling on your YouTube feed, what's the first thing about a video that catches your attention? While you search for something on YouTube, what's the first thing which you see about a video? Undoubtedly, the answer to both these questions is a thumbnail.

The post YouTube Thumbnails: What Are They? Your Guide To Scroll-Stopping YouTube Thumbnails appeared first on VidTechy.

]]>
While scrolling on your YouTube feed, what’s the first thing about a video that catches your attention? While you search for something on YouTube, what’s the first thing which you see about a video? Undoubtedly, the answer to both these questions is a thumbnail. Did you just realize how important are YouTube thumbnails? 

With tons of content flooding the platform, you need to catch your audience’s attention and hook them to your video from the first glance on the search results page to the last minute of your video. Keeping them until the last minute might sound easy once you drive a user to your video; keeping them till the last minute might sound easy. However, driving that potential user to you might sound tricky. However, with a perfect first impression via your thumbnail, you will undoubtedly win the hearts of your users with the first click. 

So, let’s get started on a journey with Vidtechy to understand exactly what YouTube thumbnails are. Then, we shall explore various essential facts about YouTube thumbnails, finally discovering some of the best tips to create scroll-stopping YouTube thumbnails.

What Is A Youtube Thumbnail? 

A YouTube thumbnail refers to a still image that functions similar to a preview image for your video. A YouTube thumbnail is quite similar to the cover page of a book. These small clickable images actually help your user decide whether or not to click on your video. The reason why it’s called “thumbnails” because they are like the nail of your thumb finger, encasing the beauty of the thumb finger. Similarly, your YouTube thumbnail is a small still image that provides a preview of the entire content present in a video. Now, let’s understand why you should use YouTube thumbnails.

Why Should You Use YouTube Thumbnails? 

A YouTube thumbnail is the first opportunity where you have to persuade a user to click on your video rather than other videos. It’s your thumbnail that sets the first everlasting impression on your audience on your video, thus dragging them into your content. To set your first basic impression perfectly, you need to spend enough time and creativity experimenting with various aspects of thumbnails to figure out which perfect combination actually works for you. 

Why Should You Go For Custom YouTube Thumbnails? 

Whenever you upload a video, you’ll find some default thumbnail options suggested by YouTube, from which you can choose one from your video. However, many people prefer creating a custom YouTube thumbnail. These custom YouTube thumbnails take time and effort from you but trust me, they are really worth it. Let’s explore how.

About 90% of the top-performing videos on YouTube are backed up with custom thumbnails. Custom thumbnails often contain a high-quality image followed up with 2-5 simple main elements. They are very eye-catching and will catch the audience’s attention quicker. 

Custom thumbnails are far beyond simple still images. They consist of professionally shot and edited images well crafted to tease and excite someone to know what the content contains inside. Custom thumbnails contain the perfect blend of all the essential ingredients where a creator not just reaches the users’ pain points but also provides a possible solution to it. It’s why they earn more clicks than default thumbnails.

What Is The Appropriate YouTube Thumbnail Size? 

According to YouTube’s algorithm, the minimum dimensions for a YouTube thumbnail should be no less than 640 pixels wide. However, when used as thumbnails, smaller-sized images will appear hazy, blurry, or pixelated when viewers see them.

The most appropriate and ideal YouTube thumbnail size is 1280 pixels wide x 720 pixels tall. These dimensions may look too large for a YouTube thumbnail, but they help maintain flexibility even when the video is played on external websites. Moreover, the large size of the thumbnail also ensures that it stays crisp, sharp, and unaffected even on Retina screens and other high-density displays. 

The ideal aspect ratio for a YouTube thumbnail is 16:9. Moreover, your image file should not be more than 2 MB. Files greater than 2 mb are rejected. Your image file should be in either of the following formats: GIF (non-animated), BMP, JPG (or JPEG), and PNG.

Best Fonts Which You Should Use In YouTube Thumbnails 

Fonts are also an important factor in deciding the quality of your YouTube thumbnail. Your YouTube thumbnail should contain an easy to read, stylish, and attention-grabbing font. Here are some fonts which you can consider using while creating your YouTube thumbnail: Dustin Font Quartet, Traveller typeface, Caribold, Herona, Horsemen, Quantum Profit, Chucklesome, Wolfskin, The Tide, Frisky Puppy, Vandalism, etc. 

Here are some common fonts which you’ll find used more often on YouTube: Impact, American Captain, Cooper Black, Myriad Pro Bold, Obelix Pro Bold, EA Sports, and Evogria. Moreover, choose your font according to your niche. You’ll find various niche-specific fonts. Niche-specific fonts really go with images of that particular niche. 

Best Color Which You Should Use In YouTube Thumbnails 

While choosing colors for creating your YouTube thumbnail, go for complementary colors. Complementary colors refer to those colors which are positioned opposite each other in the color wheel. These colors are well known to create a contrast, thus making a design that stands out. Moreover, try to include some yellow color in your thumbnail. It’s because human eyes are more sensitive to yellow color. 

Moreover, you should also prefer colors like green, red and blue. They also catch the audience’s attention well. Green symbolizes trust, and blue symbolizes peace, whereas red symbolizes danger. So, use these colors according to the type of video you’re making. However, always refer to the color wheel for getting the perfect combination.

Features Of An Effective YouTube Thumbnail  

Your YouTube thumbnail is your way of presenting yourself before potential users. Thus, an effective YouTube thumbnail must possess the following characteristics:

  1. It must connect with the users.
  2. It must convey the message of the creator. 
  3. It must be optimized for all devices.
  4. If you include a face picture, make sure to keep an inviting and flattering expression.
  5. It must include the identity of your brand. 
  6. The title or text must be clearly visible and easy to read. 
  7. Give a clear value to your users regarding why they should watch your video.
  8. Don’t forget to add a CTA (Call-to-action) such as “Watch now,” “Click Here,” etc. 

Why Should You Use Patterns In YouTube Thumbnails? 

Did you ever think of including patterns in your YouTube video thumbnails? While some people prefer adding patterns, some don’t. Here’s why the pattern must be a part of the Youtube thumbnail:

  1. The human brain connects well with patterns: Your eyes will automatically search for patterns and connections as you focus on a thing. Moreover, you must have noticed that you understand a concept well when someone teaches them to you through a logical sequence of patterns. Similarly, a thumbnail provoking a sequence of correlated patterns will force a potential user to click on your video.
  2. YouTube Neural Network Algorithm also appreciates patterns: Just like the human brain, YouTube’s neural network algorithm also finds and understands patterns. Thus, you can keep a similar element in all of your videos so that your videos are listed in the users’ suggestions. 
  3. Patterns help you build your brand presence and consistency: Your patterns help your brand in building its own presence. Between, the repeated sequel of inter-related videos also helps establish your brand consistency, making your videos more recognizable by your name. 
  4. Patterns are simple and can be easily created: Patterns mean you need to use the same element in your video thumbnail over and over. Thus, you can easily create it or copy and paste it from one thumbnail to another. Moreover, when people start using your videos either on their social media page or on their blogs, they become an interactive advertisement, thus bringing the audience to you. 

Top 10 Tips To Make Your YouTube Thumbnail Stand Out 

As you already know the basic information you must keep in mind while creating a YouTube thumbnail, here are some more tips to spice up your game to help you create a scroll-stopping thumbnail. Let’s get started without any further delay!

1. Your YouTube Thumbnail Must Be Of The Ideal Size  

Ensure that your YouTube thumbnail doesn’t less or more than the ideal dimension of 1280 x 720-pixel size (16:9 ratio). Try to include high-resolution images. However, keep in mind that your file size shouldn’t exceed more than 2 MB and should be of the appropriate format. Take care of the basic necessities first.

2.Your Background Image Should Resonate With The Content Of Your Video. 

Your background image should be clear and not sophisticated or busy with lots of elements and unwanted elements. Keep it clean to clearly carry the message you want to convey to your users. Thus, your background image should reflect the message and content of your video. 

3.When To Overlay Your Background Image With Texts?

In case you wish to enhance the background image and wish to add some text as an overlay, use only your branding-related texts. You can also include your title with the primary keyword in it. Moreover, keep your text and font clear and legible for the common man. Thus, choose the font and the color combination wisely.

4.Select An Appropriate Image

You need to choose the perfect image to get the maximum clicks. Your image must be memorable and enticing enough to make the users click it. You can also use a close-up image of the subject or the person. Make sure that the image is bright, includes highly expressive facial expressions, and is clicked on with perfect lighting. 

5.Go for The Rule Of Thirds

In photography, the rule of thirds is used to create more engaging and balanced images. It’s a composition guideline where the image is divided by 2 horizontal and 2 vertical lines. These lines help you in proper positioning of the elements. You can use this rule to place important elements either at intersections or along the lines.

6.Your Brand Must Have Its Identity

Remember to maintain your brand identity consistent throughout all your video thumbnails. You can use an icon or any element that must signify your brand and be present in all your thumbnails and videos. You’ll not just create your brand identity but also gather a loyal family for your brand. 

7.Go For Faces

Recently, faces have dominated the new trend of YouTube thumbnails. It’s natural human nature to focus on the faces of individuals. Thus, Youtubers have experimented by creating a YouTube thumbnail including the picture of the person it describes. 

8.You Can Include Some Emojis Also. 

Emojis and emoticons are playful recognizable cartoon images that help a potential user recognize and anticipate the video content with much ease. Youtube has also seen the booming of videos that have emoticons in their thumbnails. 

9.Play Your Game With The Perspective.

Perspective becomes useful if you’re trying to represent 3-D objects on a 2-D surface, thus giving the perfect impression of the images’ width, height, depth, and position in correlation. While creating thumbnails, you can also add in your creativity and distort normal measures of objects to make them appear small/big or either far/close. This game with perspective has proven to catch the attention of the audience. 

10.Try To Show Progress 

You can also include a before/after preview in your thumbnail. Such thumbnails will often catch the eyes and minds of the audience, thus making them curious. You can also spice up your user’s attention by blurring out the final result. For example, you have image editing video content. You can show the thumbnail representing a contrast between before and after the preview, thus making the audience question, “How?” This question will ultimately trigger them to click on your video and watch it. 

Top 7 Thumbnail Mistakes Which You Must Avoid 

Every creator wants to create the perfect click-winning YouTube thumbnail. However, it’s common on our part as humans to fall prey to mistakes. Here are the six blunders which you need to avoid while creating YouTube thumbnails. I wish I had read this blog earlier; I would have saved lots of effort and time and gained many more views and clicks.

1. Use Of Excessive Text 

One of the most common mistakes which Youtubers commonly make while making custom YouTube thumbnails is adding too much text. Remember, you just need to convey your message through the thumbnail. Adding too much text leaves no space, thus making the thumbnail unclear and illegible at times. “Busy” thumbnails with lots of content are not appreciated by the users. Thus, always try to keep your text short, simple, crisp, and convey your message. 

2. Using A Boring Or Fake Expression 

YouTube creators who use a person’s face in their thumbnail should keep in mind this point. While capturing the person’s snapshot, go for a flattering and pleasant facial expression. Your facial expression shouldn’t be boring and must not reflect a fake smile or scared look. Such facial expressions don’t go well with the reader’s mindset and piss them off straight away. It’s why you should choose many snapshots and choose the best one from them.

Moreover, also try to avoid a fake or boring candid. Candid expressions notifying intense happiness and surprise look good. However, candid expressions with your eyes closed don’t excite your audience well. Go for a friendly look instead of a weird expression.

3. Use Of Boring Thumbnails 

Your thumbnail should be interesting enough so that people click on your video. Using dull-lit images, low-resolution images, or making a thumbnail filled with graphs and charts will not catch your users’ attention. Instead, try creating a contrast. You can also create a contrast by editing the pictures and images you’re about to use in the thumbnail. Moreover, never go for a mono-color image as your background image. Also, try to avoid images with dull colors. Instead, go for pictures with rich and multiple colors. They are eye-catching and will really give great results. 

4. Keeping The “Play” Button In A Hard To Detect Position 

Another common mistake often committed by Youtube creators while creating a thumbnail is that they put the thumbnail button within the picture. A potential user will often mistake it as a part of the image, thus not really focusing on the play button. He may also face the problem of not finding the button quickly. Thus, here your play button is hard to detect, due to which you’ll lose a huge chunk of traffic who tried to reach you. You can try placing the play button in conjunction with the play bar to solve this problem. 

5. Including Too Much Motion 

Excessive use of motion videos or action content in your video will also degrade the quality of thumbnails, thus making them appear foggy and blurry. Hence, use the optimum and required amount of motion videos as necessary. 

6. Eye Mask 

Often, we place our main subject or element in the center of the frame. However, if you are adding a play button in the thumbnail, make sure that the play button doesn’t cover the eyes of the image of the main subject or person. The eyes start the game of conversation. So, you can try another frame where the person’s eyes are more clearly visible even after the placement of the play button. Otherwise, you can also skip using the large play button and instead use the default one, which YouTube suggests.

7. Using Same, Similar, Or Slightly Modified Thumbnails 

You must be thinking that using the same, similar, or slightly modified thumbnails will help you create your brand presence and awareness. However, remember that your users always want to try something new. Thus, using the same or similar thumbnails won’t excite them or invite them to click on your action. Moreover, using the same thumbnails will also bore your users. So, keep experimenting with various forms, formats, colors, and fonts. 

What’s A YouTube Thumbnail Creator? 

A YouTube thumbnail creator helps you create a free thumbnail according to the standard dimensions. These creators contain pre-made templates which you can use to create your thumbnail. The best feature about these tools is that they contain a plethora of tools, elements, and images, thus making your task super easy. Vidtechy also offers a free “Thumbnail Maker,” which you can use to create amazing thumbnails for your YouTube videos.

How Can You Create Scroll-Stopping YouTube Thumbnails With Vidtechy? 

Vidtechy provides a one-stop solution to all your YouTube marketing needs. To make you more productive and help you focus more on the content of the video, Vidtechy comes up with another productivity tool, i.e., “Thumbnail Maker.” It’s a free tool that contains various elements and pre-made templates to make your thumbnail-making task a cakewalk. Here’s how you can do it.

1.Open and refresh your browser. 

2. Navigate to https://vidtechy.com/login . Login using your appropriate login credentials.

3. On your dashboard, scroll down to the “Productivity Tools” section and click on “Thumbnail Maker.” 

4. In the new screen, you can choose the desired YouTube thumbnail size. Otherwise, you can also browse files and select your desired and appropriate image.

5. Now, you’ll see a blank canvas where you can create your design. Click on the pen icon present on the top left corner of the page. If you are using desktop version you may not spot any pen button, as all the option will be automatically visible on the screen.

6. Choose your background image and texture. You can customize and create your own thumbnail here by using the various elements and objects it offers. Moreover, when you click on Templates, you’ll see a list of pre-made templates, which you can choose and edit slightly, thus creating your own version of the thumbnail. Isn’t using the tool super-easy? Let us know your experience in the comments section below.

A Word From VidTechy 

YouTube thumbnails are like proposals that you need to pitch in the best possible way to gather more clients and users. I hope we have provided you with all the necessary information related to YouTube thumbnails and how you should create them for maximum optimization. Moreover, we would love it if you would go and check out Vidtechy’s “Thumbnail Maker” tool. So set your first impression right with Vidtechy! For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post YouTube Thumbnails: What Are They? Your Guide To Scroll-Stopping YouTube Thumbnails appeared first on VidTechy.

]]>
103
YouTube SEO: A Comprehensive Guide on Ranking Your Videos at the Top of YouTube https://vidtechy.com/blog/youtube-seo-a-comprehensive-guide-on-ranking-your-videos-at-the-top-of-youtube/ Mon, 30 May 2022 05:57:11 +0000 https://vidtechy.com/blog/?p=86 So you've uploaded your video on YouTube, and now what? Your video will not get millions of views or organic thumbs-ups by itself. You need to implement an effective YouTube SEO strategy to help your video stand out from the rest of them.

The post YouTube SEO: A Comprehensive Guide on Ranking Your Videos at the Top of YouTube appeared first on VidTechy.

]]>
So you’ve uploaded your video on YouTube, and now what? Your video will not get millions of views or organic thumbs-ups by itself. You need to implement an effective YouTube SEO strategy to help your video stand out from the rest of them. You may have heard that YouTube ranks videos by their relevance to keyword searches and assigns them a number of views based on how many times they are clicked. 

While this may be partially true, ranking high in YouTube search results isn’t as simple as including relevant keywords in your video title and description. There are several factors that influence the visibility of your video and drive up your views over time. And these are what make up a solid YouTube SEO strategy. This article will cover everything you need to know about optimizing your videos’ visibility on YouTube.

What is YouTube SEO?

SEO stands for search engine optimization. Thus, YouTube SEO refers to improving a YouTube channel and its video content to achieve higher visibility in search engine results. It’s a complex process that requires plenty of time and effort, but it can be well worth it if you implement winning strategies correctly.

As with any type of SEO, certain best practices will help you rank higher in search results. Keyword research is the most popular. But other strategies contribute to YouTube SEO success. The rest of this article will shed light on them and introduce you to a highly efficient tool to leverage.

Select the Best Keywords for Your Content

If you want to rank well on YouTube, it’s important to choose the right keywords relevant to your video content. Your keywords are what people search for when looking for content on YouTube. So if you’re creating a video to help people learn how to bake a cake, your keywords would include “cake baking” or “how to bake a cake.” But these are short-tail keywords with large search volume, so they are highly competitive. 

It’s best to consider long-tail keywords when choosing your keywords. Long-tail keywords are longer and more specific. For example, “how to bake a cake” is a short-tail keyword, while “how to bake a cake without an oven” is a long-tail keyword. Long-tail keywords usually have little search volume compared to the short-tail variants, but they are less competitive, so you can easily rank for them. Moreover,  long-tail keywords tend to be more specific and closely related to the viewer’s actual search intent. For this reason, they are generally more valuable as they drive better conversion. 

To select the best keywords, you have to do some research. First, look at your competitors’ videos and see what keywords they’re using. Secondly, use YouTube’s Autocomplete Keywords feature to find long-tail keywords. Then analyze these keywords to uncover their SEO-relevant data, including the search volume, competition, optimization strength, and the channel ranking highest for that keyword. You’ll need a YouTube SEO tool like VidTechy to uncover this data.

Optimize Your Video Title, Video Description, Tags

Once you’ve chosen your keywords, insert them into your video title. Your title should be short and capture the main topic of the content. Also, make it compelling so that it attracts viewers’ attention. Your video description is another important spot to fix your keywords. It gives YouTube and Google a clue about the context of your video. And when you’ve done this correctly, the search algorithm will rank your videos higher and showcase them to viewers in the Suggested Video sidebar.

To get the best results, ensure your target keyword appears in the first 25 words of your video description. Use it 2-4 times in the description, which should be at least 250 words. Try to use them as naturally as possible, so it doesn’t look spammy and get flagged by the search algorithm.

Finally, use your target keywords in your video tags. When it comes to tags, you should use both broad and specific tags to help people find the right video. For example, if you’re selling golf clubs, you can use broader tags like “golf” or “sports” as well as more specific ones like “golf clubs” or “men’s golf clubs.”

Encourage Viewers to Like, Comment, and Subscribe

Likes and comments are among the most important metrics to track on YouTube. Increased likes and comments on your content show YouTube that your videos are engaging and should be featured more prominently in the search engine. This will improve your SEO on YouTube significantly. Also, a study has found that higher view counts on YouTube lead to higher rankings in Google search results. So if you’re trying to rank higher on Google, likes and comments should be an important part of your strategy.

Another way comments help to boost your ranking is by providing relevant keywords for your videos. With more people writing up their thoughts, they often use these keywords in their comments. Their input will feed more relevant keywords into the system for the search algorithm to crawl. 

If you want to get maximum engagement for your YouTube videos, the first thing you need to do is to create quality content. That means choosing high-quality equipment and editing the footage to look its best. Also, the information in your content should help your viewers solve their problems effectively. If it helps them get over their worries, they’ll be compelled to give you a thumbs up and share their experiences in the comment section. Another way to get more likes and comments is by asking questions in your videos. If you do so, it encourages viewers to comment and start discussions about the topic you’re covering. Finally, make sure that you respond to comments as soon as possible. Don’t leave viewers hanging.

Try to Create Longer, High-Quality Videos

In May 2015, Google’s Panda algorithm update rolled out to penalize low-quality content and reward high-quality content. This update was particularly focused on the length of content. Sites with longer videos were rewarded with higher rankings than sites with shorter videos, regardless of other factors. In the weeks following the announcement, there was a noticeable uptick in the average length of videos on YouTube. YouTube rewarded longer videos with better rankings than shorter ones.

Since the Panda update, the average video length has increased by over 50%. The logic behind this update is simple: if your video is longer, it has a lot more to say about the topic, which means there are more opportunities for YouTube to recommend related videos to viewers. There are two reasons why longer videos rank higher. First, longer videos tend to be more engaging to viewers. They provide a greater value for the time invested. Second, longer videos tend to be more informative. They contain more detailed information and tend to be of better quality overall.

Besides the video length, you also have to pay attention to its quality. If you want to maximize your chances of ranking at the top, you need to create high-quality videos. This means videos with HD graphics, high-quality audio, and good production value. It will cost you more money and production time, but it’s definitely worth the investment if it puts you in the number 1 spot.

Promote Your Video 

Promoting your YouTube videos can improve your overall SEO in several ways. The most obvious is through the number of views it receives. The more people who see your video, the more likely YouTube’s search engine will pick it up. So how do you go about promotion? There are three main ways. 

First, take advantage of social media. Share your YouTube video on Facebook, Twitter, Pinterest, and Instagram. You can even share it on Reddit and Tumblr. It’s free and easy. But there is a catch. Many social media groups and forums have a strict “no promotions” policy. To get around this, you need a value-focused approach. Don’t just pop in; drop a link to your latest YouTube video and leave. Instead, engage with the people in the group and share your content only if it will benefit them. 

The second way to promote your YouTube video is by sharing it with influencers. Reach out to influencers who might be interested in your product or service. They may be willing to share your video with their audience in exchange for a fee, free product, or service. Finally, you can also add a YouTube video link to your website’s homepage, your email signature, and your business cards. So your leads and customers can watch it right away.

Select a Video Category

Make sure you select a video category before you publish on YouTube. There are two reasons why you have to do this: first, your video could be rejected if it doesn’t fall within the right category. The audience of the given category will not find it relevant, so it will have no place there. 

Second, and most important, selecting the right category helps you reach a broader audience. This is because YouTube’s algorithm will know what your video is about and show them to people who would be most likely to engage with it. Also, when users include your category in the advance search, YouTube narrows the search results to only that category, improving your chances of ranking at the top.

As you choose categories for your videos, try to stay consistent with your choices. By being consistent, you’re reinforcing to YouTube that your content is focused on that topic and should reach people interested in it.

Customize Your Thumbnail

Your video thumbnail is the first thing viewers notice about your video, not even your title. It’s your first impression, so ensure that it gives an interesting preview of your video. An attractive thumbnail can fetch you more views, which signals to the YouTube algorithm that your content is popular. As your content gains more traction, you’ll see a significant boost in your rank.

Use Hashtags

Hashtags are a great way to get more exposure for your videos. It works on YouTube the same way it does for every other social media platform. People who click on hashtags from another popular channel will be able to find your video more easily if you’re using the same hashtag. So take advantage of this feature to get more exposure for your videos.

You can include a hashtag in your video titles and descriptions. It’s important to use relevant hashtags when creating your video. For example, if you’re creating content about vacation destinations, it would be best to include the hashtag #traveling when posting your video. By doing this, visitors looking for travel-related content can easily find your videos. To ensure your video is getting the most out of hashtags, try to use them consistently across all your old and new videos.

Invest in a Good YouTube Marketing Software

If you want to take your SEO game to the next level, you should start using YouTube SEO software. These tools can help you optimize your video’s title, description, and tags to get more views and shares on YouTube. They also allow you to track what’s working and what isn’t, which helps you identify weaknesses and adjust your strategy accordingly.

While there are dozens of YouTube SEO tools in the software market, it’s best to select one that helps you handle every aspect of your video marketing, including research, audit, analytics, and advertising. An all-in-one program will save you the cost of using multiple tools. A good example of a good YouTube SEO tool is VidTechy. This free software helps you stay on top of your SEO game. You may want to give it a try.

How to Use VidTechy For YouTube SEO

Besides being an all-in-one YouTube marketing tool, Vidtechy stands out for its simple interface and easy-to-use options. Here are the incredible SEO features of this tool and how to use them.

Video Optimiser 

VidTechy has a free video optimisation checklist which will assist you in creating the perfect video upload without compromising with the SEO or the content in any way. To use the video optimiser, follow the following steps:

  1. Open your browser and navigate to https://vidtechy.com/login
  2. A new screen opens up, which asks you to enter your username and password. Enter your account credentials carefully. Click on the “Login” button. The interface will automatically navigate you to the dashboard page.  
  3. In your dashboard, you can spot a small YouTube icon on the extreme end of the screen. Click on it. 
  4. The “Video Optimise Checklist” will open up in a portion of the screen. 
  5. Enter the main keyword, title, description and tags for your video. Now, in the main checklist, click on the checkboxes which you have completed. 
  6. After completing all these tasks, click on the “Analyze” button. Next, you’ll see the optimization score of your video. The optimisation score of your video will also be shown in a speedometer indicator showing the exact score in a percent form below the speedometer indicator.
  7. Below the score, you’ll also see the recommendations and suggestions. As you start working on the suggestions, you can see your scores increasing. These suggestions will help you to increase the optimisation score of your video. I’m sure you’ll enjoy optimising your video with Vidtechy’s free video optimiser tool.

Thumbnail Maker

Now, you can also use Vidtechy’s Thumbnail maker tool which is completely free and creates amazing thumbnails which earn you clicks. To get started, follow these steps:

  1. Login to your VidTechy.com account.
  2. On your dashboard, scroll down to find the “Productivity Tools” Section. In the section, you will find “Thumbnail Maker”. Click on it.
  3. The new page opens up with the thumbnail maker. On the next page, you can choose your image file and start editing. In the top left corner of the screen, you can spot a pencil icon. Click on it.
  4. You’ll see a list of menus. In the templates section, you’ll find amazing pre-made templates which you can use. You can choose your image from the free images icon. You’ll also find tools for drawing, editing and for inserting the texts and objects. Now, stop wasting your time on other complicated tools and try Vidtechy’s free thumbnail maker which is super easy to navigate and user friendly.

Keyword Analyzer

The keyword analyzer can help you find out which keywords are driving traffic to your channel and help you to rank for them. To use the keyword analyzer:

  • On your dashboard, find the SEO Tools section and click on Keyword Analyzer under it.
  • Enter your chosen keywords into the keyword textbox.
  • If your keyword is region-specific, you can select any region you want in the box next to the keyword.
  • Use advance settings to narrow your search. Specify the minimum or maximum CPM, views, subscribers, and age of videos you want to find. Then click on Analyze.
  • The top keyword analysis results it will show will include the search volume, competition, and optimization strength of the keyword.
  • You’ll also see the opportunity to rank for the keyword, the top 20 search results for that keyword, and other detailed statistics like the number of views, likes, and subscriptions.

Title Analyzer

The next option, Title Analyzer, can help you generate compelling SEO headlines to rank better in search results. It can also score your title to determine whether it’s captivating enough to make a good impression. To use the title analyzer:

  • Open Title Analyzer under SEO Tools.
  • Enter your target keyword in the Title Idea Generator.
  • Click on Generate Title.
  • Copy your best title from the provided results.
  • Click on the Analyzer button beside Generator at the top of the screen.
  • Paste the title in the Title textbox and click Analyze.
  • The results will reveal a measure of the common, uncommon, emotional, and power words in your title.
  • You’ll also see data on the word count, character count, and reading grade level of the title.

Description Generator

The Description Generator instantly creates snippets explaining the content of your video to give viewers a clue and help you rank higher in search results. Here’s how to use the description generator.

  • Open Description Generator under SEO Tools.
  • You’ll see editable templates of your full video description, including About the Video, Timestamps, and About the Channel. Edit the text blocks as you want and click on Generate Description.
  • Copy your description.
  • Alternatively, click on the Generator button at the top of the screen.
  • Enter your keywords in the keyword textbox and click on Generate Description.

Tag Finder

The Tag Finder creates a list of tag ideas based on your target keyword. To use the tag finder:

  • Open Tag Finder under SEO Tools.
  • Type in your keyword and select the number of videos to analyze in the next box.
  • Click on Suggest Tags. 
  • Select the best tags from the result list.

Hashtag Finder 

The Hashtag Finder generates a list of hashtag suggestions for your keyword. Here’s how to use the hashtag finder.

  • Open Hashtag Finder under SEO Tools.
  • Type in your keyword and select the number of videos to analyze in the next box.
  • Click on Suggest Hashtag. 
  • Select the best hashtags from the result list.

Final Thoughts

Patience and consistency are two of the most important skills in SEO. You need to understand that it takes time for the search algorithm to recognize your content and boost it. So don’t give up on your SEO journey because you’re not seeing instant results.

Finally, don’t underestimate the power of a good SEO tool. Using software to optimize your YouTube channel saves you time by automating key processes. The software will also help you keep track of your content, recognize trends, and evaluate how it’s performing against competitors. What are you waiting for to begin? Create a free account on Vidtechy today and start growing your channel.

The post YouTube SEO: A Comprehensive Guide on Ranking Your Videos at the Top of YouTube appeared first on VidTechy.

]]>
86
How To Generate 100+ Profitable YouTube Content Ideas In Less Than 5 Minutes? https://vidtechy.com/blog/how-to-generate-100-profitable-youtube-content-ideas-in-less-than-5-minutes/ Mon, 30 May 2022 05:47:00 +0000 https://vidtechy.com/blog/?p=82 Did you know that YouTube is the second most important digital marketing platform, following Instagram? With the massively expanding user base and competition on YouTube, you must be wondering which content to work on next to keep your audience engaged?

The post How To Generate 100+ Profitable YouTube Content Ideas In Less Than 5 Minutes? appeared first on VidTechy.

]]>

Introduction 

Did you know that YouTube is the second most important digital marketing platform, following Instagram? With the massively expanding user base and competition on YouTube, you must be wondering which content to work on next to keep your audience engaged? 

If you’re someone who spends lots of time finding YouTube content ideas, then we are here for you. So, let’s light up your creative juices and get started to know about the top 7 ways to help you generate YouTube content ideas for your channel in minimal time. 

Top 7 Manual Ways To Generate Profitable YouTube Content Ideas 

There are two basic ways of generating YouTube content ideas: manual and automatic. In a manual mode, you actually experiment with various ideas and then analyze the results to find out the best-suited one for your audience. However, in the automatic method, you will use a YouTube content idea generator which will provide you with a list of related topics within a few minutes. 

YouTube Search 

The basic idea behind YouTube video content ideas is to deal with problems and pain points and present solutions to those problems. While researching topics, I make sure that my videos should help my audience do something better or solve a problem they have been experiencing for a long time. Thus, I tried out browsing YouTube content related to my content and niche.

YouTube Search provides the best content ideas. Confused? Let’s figure it out. Whenever any random idea pops into my head, I quickly surf YouTube and check the results. While searching, I randomly searched about the keyword, thus using the autosuggest feature to figure out the other additional keywords suggested by YouTube. The list of topics that come up on the search results page indicates the content your target audience is interested in. So, now, you can pick any of those ideas and create your content.

Then I analyze the search results to figure out if the topic is already saturated with content on that topic. In case it hasn’t, I have the opportunity to place my best content, and yay! That’s a win-win. 

Do you want to save time while searching for content ideas? If yes, you must check out Vidtechy’s free topics research and keyword autocomplete tool. The “Topics Research” tool lets you get keywords and topics with high search volume. It also has an inbuilt keyword analyser tool by which you can see various analytics of the keyword such as its difficulty, optimization score. The “Keyword Autocomplete” tool provides you with the top 10 topics. You can also get the keywords according to your target country. The list of results also shows the keyword length and the source of the keyword. Moreover, this tool is completely free!!! Isn’t it amazing?

Groups And Communities 

Rather than staying confined to your channel and audience, you can also join communities and groups where you will find both creators and audiences of your niche. It’s by far the best way of generating YouTube content ideas. In a group or community, you will come across creators who will motivate the creator on your inner side to come up with something that will make you stand out from the common.

Besides, you can also use the discussion between creators and audience or between audiences to grab some content ideas. You will find many such groups and communities on LinkedIn. This way of connecting with people will also help you grow your YouTube channel, thus helping you reach your target audience organically. Honestly, I have gained a considerable audience by creating videos on queries they posted in the group and sharing them with them. 

Comments Section 

The comments section of every video is an integral part that you should focus on besides the analytics metrics. Your audience will often leave their feedback regarding your recent video. Besides feedback, your audience will also drop their queries, questions, and additional topics which they want you to get covered. 

Moreover, besides hovering over the comments section of your YouTube channel, you can also visit your competitor’s video and search their comments section to find the suggestions. Later, you can beat your competitor by making a video on the content idea you got from his comments section before he does.

Surveys And Polls 

Surveys and polls are another efficient way of engaging with your audience directly while generating YouTube content ideas for your channel. After posting a video, I head for my *Community” tab, where I first post a poll asking my audience if they have watched my most recent video? After 2-4 days, I again posted a poll asking them if they liked the video. I also ask them to add their valuable comments and suggestions in the comments section. 

This way, you discover the expectations of your audience, the content areas where you could’ve given your best, and other related content which your audience wants. Moreover, you also engage with your audience, which is one of the most important ways of making your channel grow.

Local Magazine 

Even in today’s digitizing world, the importance of print media and local magazines is incomparable. The local magazines appear in weekly publications. You can flip the pages and head to the pages related to your niche. You’ll find a list of events that have occurred in the past. Moreover, you’ll also find the latest updates on various happenings in your niche. You can create questions out of headlines to entice your audience’s interests and create a video on the content.

Ask Your Audience 

Another best way to gather YouTube content ideas is by asking your audience. Your audience will generally pour in their queries and topics on which they wish to get content from you. However, you can spike their interest level by asking them to suggest more content ideas in your video itself. You can also have a live question and answer session and create videos on the topics from which you get the most questions. Besides Youtube, you can also use forms and Instagram stories to know the content demands of your audience.

Brainstorming 

For brainstorming, take a notebook and a pen. Keep your channel’s niche in mind and try to get all the possible subtopics. Create a rough mindmap. You can now use the rough mindmap to figure out the next content areas and subtopics on which you need to focus on. For example: if you have a “movie recap” YouTube channel, you can create a mindmap containing the various types of movies, say horror movies, sci-fi movies, etc. You can use this mindmap later for recapping the top 10 horror movies one by one. Isn’t it a great idea?

Should You Use A YouTube Video Ideas Generator Tool To Generate YouTube Content Ideas? 

A YouTube Video Ideas Generator tool is an AI-powered tool that lets you generate hundreds of content ideas for a single keyword. All you need to do is navigate to the tool, search the keyword, and then you will get a list of keywords according to their search volume. 

These manual ways of generating YouTube content ideas discussed above are time-consuming. Moreover, it will be difficult for you to distinguish between keywords with high search volume and low search volume. As a result, you cannot target the right keywords. Here’s when a YouTube content idea generator tool comes to your rescue. Tools like Vidtechy provide you with all the relevant information related to a keyword, starting from keyword search volume, top 20 videos on the keyword, optimisation score and others.

It generates hundreds of results within a few minutes. Not just this, these tools curate their list according to the search volume of keywords, thus prioritizing keywords with high search volume to the top of the list. With a YouTube content idea generator tool, you not just save hours and hours of hard work but also target your audience well with the most searched keywords.

How Can You Use Vidtechy To Generate 100+ Profitable YouTube Content Ideas In Less Than 5 Minutes? 

VidTechy is a “FREE” AI-powered solution for your YouTube marketing needs. Starting from topics research, keyword analyzer, and keyword autocomplete to thumbnail designer, title & headline analyzer, it contains the complete set of tools you need to bookmark your Youtube success story. Here’s how you can use Vidtechy to generate 100+ YouTube content ideas in less than 5 minutes:

1.Open and refresh your browser.  Navigate to https://vidtechy.com/login

2. A new screen opens up, which asks you to enter your username and password. Enter your account credentials carefully. Click on the “Login” button. The interface will automatically navigate you to the dashboard page.  

3. In the “Research Tools” section, you will find “Topics Research.” Click on it. 

4. A new page comes up. Enter your desired keyword on which you want to search for topics and content ideas. For example, I’m going to search for the keyword “healthy foods.” 

5. After a few seconds of processing, you can see a detailed mind map of various types of topics related to your keyword. Starting from “how-to” issues to “comparisons” related topics, there are multiple kinds of content ideas. 

6. Now, click on “Data.” You will get the entire mind map in a detailed, elaborated, and listicle format. You can also analyze the SEO of that particular topic by clicking on the keyword analyzer. When you click on “Search Videos,” you’ll get the list of top-ranking YouTube videos related to the topic.

A Word From VidTechy

Before choosing any content idea, make sure that you are pretty clear with the basics of the content and strive to make yourself stand out from the crowd. I hope we have provided you with various ways of finding YouTube content ideas. Moreover, we would love it if you would go and check out Vidtechy’s “Topics Research Tool.” For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!

The post How To Generate 100+ Profitable YouTube Content Ideas In Less Than 5 Minutes? appeared first on VidTechy.

]]>
82
YouTube Keyword Research: How to Rank Higher And Get More Views https://vidtechy.com/blog/youtube-keyword-research/ https://vidtechy.com/blog/youtube-keyword-research/#respond Tue, 24 May 2022 06:12:57 +0000 https://vidtechy.com/blog/?p=43 YouTube gets over 30 million visitors per day. That's more than enough traffic to go around; still, many YouTubers struggle to seize a decent share of this traffic. While several factors could hamper a channel's success, poor keyword research is one of the most common.

The post YouTube Keyword Research: How to Rank Higher And Get More Views appeared first on VidTechy.

]]>
YouTube gets over 30 million visitors per day. That’s more than enough traffic to go around; still, many YouTubers struggle to seize a decent share of this traffic. While several factors could hamper a channel’s success, poor keyword research is one of the most common.

If you want to get more views for your content, you must position yourself for more visibility. And that’s what proper keyword research can help you achieve. This article will help you understand the concept of YouTube keyword research and why it’s important for your channel. You’ll also learn to perform keyword research like a pro using a highly efficient tool.

What Is YouTube Keyword Research?

YouTube keyword research is the process of finding and analyzing words and phrases that people enter into the search box when looking for videos on YouTube. During the research, the YouTuber uncovers queries to target, the popularity of these queries, their ranking difficulty, and cost per click. The keyword researcher then includes these keywords in their content to rank higher on YouTube’s search engine results page (SERP) and attract more views.

The video description and title are the two best places to fix these keywords. They give YouTube’s algorithm clues as to what your video is about.

Why Is Keyword Research Important for Your YouTube Channel?

Why is keyword research a big deal for YouTubers? Here are three main reasons.

Get More Views

Keyword research is the best way to get consistent views for your content. When you know the right keywords and fix them strategically into your content, it gets the attention of the YouTube algorithm, which then promotes your content on the search results leading to a higher number of views, likes, and subscriptions.

Understand Your Target Audience

It gives you a clear insight into what your viewers are searching for. And if you know what your target audience wants to see, you can create content around their queries and cater to their needs. You can even build a well-rounded content strategy off keyword research. That way, you don’t have to struggle brainstorming content ideas every time.

Understand Your Competition

A keyword’s competitiveness is the second most important metric to check after its volume (total number of searches within a defined timeframe). Keyword research will reveal which keywords have already worked well for your competitors. The more competitive a keyword is, the harder it will be to rank for it. If an authoritative channel already ranks for the keyword, it’s best to avoid it and focus on less competitive keywords. But if the channel is about the same size as yours, you stand a good chance to compete.

4 Types of YouTube Keywords

To maximize the results of your keyword research, you have to understand the different types of keywords and how they work. These keyword types are listed below.

YouTube Channel Keyword

These types of keywords are meta tags that summarize the category or purpose of your channel. Specifically, they help YouTube understand the type of content you produce and who your target audience is. For example, if you own a channel specializing in delivering Italian cooking classes, your ideal channel keywords would be ‘Italian cooking, Italian recipes, or Italian cuisine.’ Ideally, you should select about seven keywords like this so that the extent of topics you can cover is neither too broad nor too narrow.

YouTube uses channel keywords to decide which videos to promote in the Suggested Video column. It also screens these keywords to suggest similar channels to users. So if you use these keywords correctly, you’re very likely to benefit from the extra exposure.

Short-Tail Keyword

As the name implies, short-tail keywords (also known as headwords) are search queries consisting of one to three words. These keywords usually have a large search volume; hence they are highly competitive. If you’re running a new channel, it’s best to avoid these keywords and target longer ones. Not only because they are hard to rank for, but because they have low conversion rates as they are not well-targeted.

Good examples of short-tail keywords for an Italian food channel would be ‘popular Italian dishes, best Italian food, or traditional Italian recipes.’ Most users begin their search with these keywords, but they don’t quite pinpoint their search intentions.

Long-Tail Keywords

Long-tail keywords are search queries that have more than three words in them. These keywords don’t bring as much traffic as short-tail keywords, but traffic gotten from here would be more relevant to the channel. Long-tail keywords are more targeted than their short-tail variants; hence they drive more conversion.

Using the Italian food channel as an example, ideal long-tail keywords would include ‘best Italian dishes for a dinner party’ or ‘traditional Italian recipes for weight loss.’ If you’re looking to get easy wins for your YouTube channel, target long-tail keywords and see how fast your rankings improve.

Geo-Targeting Keyword

These keyword types target a specific neighborhood, city, state, or country. Some local businesses run YouTube channels to attract potential customers to their storefronts. If you run such a channel, endeavor to include the name of your location in the title or description of your content. Examples of geo-targeting keywords include ‘best Italian dishes in Colorado’ or ‘prices of Italian dishes in Alabama.’

Steps to Finding the Best Keywords for Your YouTube Channel and Videos

Pick a Topic: Find a Search Intent

The first step in discovering the right keywords for your YouTube video content is to find out what your audience wants to learn about. And to do this, you need to understand the user’s persona and journey. Who are they? What is their profession? What are their primary pain points? What do they value most? And what are their goals? What’s important to them in selecting a product or service provider? These are some questions you need to answer.

For example, users looking for video content on Italian food recipes could include a curious stay-at-home mom looking to try out new dishes for the family and a college student who wants to prepare a nice Italian meal on a tight budget. Or an amateur chef who wants to improve on his food decoration. These people are looking for your content for various reasons: new culinary techniques, economy, creativity. Once you figure out this part, you can move on to the next step.

Leverage Youtube’s Autocomplete Keywords

After you’ve determined which topics to cover, type in the short-tail keyword into the YouTube search bar (in this case, ‘Italian dishes for…’). While typing, you’ll notice a list of keyword suggestions under your search, which YouTube automatically generates for you. These suggestions are known as YouTube Autocomplete Keywords. YouTube suggests these keywords because many other people use them to find video content on the platform. So if you can take note of them and use them in your new content, you’ll stand a good chance to rank.

Did you notice how this step takes you from having only short-tail keywords to gathering plenty of long-tail keywords for your video content? With YouTube’s Autocomplete Keywords, you can generate endless long-tail keywords to rank for. All you need to do is type in your short-tail keyword and keep adding a new alphabet to its end from a-z.

Find Keywords From Other Popular Videos

Another way to find the best YouTube keywords for your videos is to look at what your competitors are doing. Instead of starting from scratch, visit one of your competitor’s channels and explore the video section. Sort the video list by ‘Most popular’ and take note of the keywords used in the description and titles of these videos.

You can also look at their tags if you want to extend your research beyond the videos’ titles and descriptions. Unfortunately, You won’t find these tags on the user interface because they are hidden, so you’ll need to check the page’s HTML. To do that, right-click on the page and click ‘view page source. It will reveal the page’s HTML code. Use Ctrl F to open a search box, type in ‘keyword,’ and explore the search results.

This method effectively finds top-performing keywords, but there’s a catch. Avoid the authoritative channels in your niche and only target channels about your size. It’s harder to outrank the bigger channels because they already have way more shares, likes, comments, and subscribers than you do. And these metrics give them a pretty solid advantage over your channel.

Evaluate Keywords

After doing your research, you’ll most likely have more keywords than you’d need. So you have to select the best and focus on them while giving up the rest. Ideally, the best keywords to stick with are those with moderate to high popularity and low competition. But using the above research methods, there’s no way to figure out precisely the keyword volume and its competitiveness. You won’t even be able to determine whether or not pursuing a particular topic is worthwhile.

If you choose to filter keywords based on your gut feeling about their potential performance, you’ll be doing so blindly. You need precise and comprehensive data to single out the golden keywords from the rest. And to do that, you need an efficient YouTube keyword research tool.

Use YouTube Keyword Research Tools

A YouTube keyword research tool provides comprehensive and precise data to help you make the most of your research. A tool like this can help you perform a competition study because it spells out the authoritativeness of other channels in terms of keywords they rank for.

There are dozens of YouTube keyword research tools, so deciding which one is best for you can be puzzling. Before subscribing to any tool, make sure it operates using a simple system ideal for beginners. That’s the idea behind the tool in the first place: to make research fast and painless. Also, ensure that the research tool combines many different features in a single program. That way, you get to enjoy the convenience and economy of using only one tool.

If this description matches your ideal keyword research tool, consider giving VidTechy a try. VidTechy is a free cloud-based tool that can help you grow your channel fast and outrank competitors through advanced search results and accurate metrics.

How to Do YouTube Keyword Research With VidTechy

Here’s a step-by-step guide to using this amazing software for your YouTube keyword research.

Topic Research

  • After creating a free account on Vidtechy.com, log in to your account and go to your dashboard.
  • Under the Research Tools section, you’ll see Topic Research. Click on it.
  • On the new page, you’ll see a box that prompts ‘Type Any Keyword…’. Enter your desired keyword and click Suggest Keywords.
  • The next page that comes on will contain a plethora of ideas around your keyword. These ideas are categorized into Questions, Prepositions, and Comparisons.
  • Below the search box, you’ll see two buttons where you can select how you prefer to visualize the ideas, whether as mind maps or as linear data.
  • Select the topics that interest you.

Keyword Autocomplete

  • You’ll find this option next to Topic Research under the Research Tools section. Open it.
  • On the new page, you’ll see four boxes. One of them is where you’ll enter the keyword related to your topic. The other three are labeled Provider, Country, and Language. Select the appropriate options and click on Start.
  • The tool will start loading keyword suggestions indicating how many it has found. When you’re satisfied with the number of suggestions it has found, click stop, and your results will appear on the page.
  • Alongside the keywords, you’ll find the keyword length, word count, source, country, top 10 badges, and a link to the keyword analyzer.

Keywords Analyzer

  • You can proceed to the Keyword Analyzer directly from the Keyword Autocomplete results or find it under the SEO Tools section of your dashboard.
  • If you access it directly from the Keyword Autocomplete results, you’ll find a page containing all the relevant data you need to evaluate your keywords. But if you open it from your dashboard, you’ll have to enter your chosen keywords and click on Analyze.
  • The data contained in the Keyword Analyzer results include the search volume, competition, optimization strength, and the channel with the highest ranking for that keyword.
  • You’ll also see whether any other video has ranked for that keyword in the last seven days or one month.
  • Other detailed statistics in the Keyword Analyzer results include the total video search results, latest published video, closed captions, and the top 20 YouTube videos ranking for that keyword.
  • The page also shows the minimum, maximum and average views, subscribers, likes, and duration. It also tells you the extent of opportunity you have to rank for the keyword.

With such precise information, you can decide whether or not to create content around the keyword. And if you decide it’s worthwhile, you can easily select the high-volume, low-competition keywords since VidTechy has shown them to you.

Final Thoughts

Are you ready to grow your channel quickly and outrank your competitors? If your answer is yes, you need a smart, reliable tool like VidTechy to assist you. Besides its research and SEO features, it also offers ad tools, auditing tools, and productivity. All these features are for free. So what are you waiting for? Sign up today and start growing your YouTube channel.

The post YouTube Keyword Research: How to Rank Higher And Get More Views appeared first on VidTechy.

]]>
https://vidtechy.com/blog/youtube-keyword-research/feed/ 0 43