Did you know that YouTube is the home to more than 1.3 billion video uploads? Moreover, every minute, more than 500 hours of video get posted and uploaded on YouTube? With the massively increasing amount of content and number of creators, competing to stand out unique among other creators also becomes tough. In such a scenario, you need to optimize well to skyrocket views and audience engagement in your channel and make it grow. Starting from YouTube titles, you need to optimize every part of your upload.
Here, we shall explore what is a video title and how can we optimize it manually, thus forcing a visitor to click on our video? If you want to save time and effort in framing the best and most engaging YouTube titles, we also have a free AI tool named Vidtechy. Don’t hesitate to give this amazing software a try! It literally helped me save hours that I otherwise used to waste on other parts of the video rather than the content.
What Is A YouTube Video Title?
The video title refers to the first short video description visible to the users before they watch the video. As it’s the first thing that the user watches on scrolling past your video, it’s crucial for increasing your engagement and views. Your video title decides an integral part of your video’s performance in two ways:
- Click-Through Rate (CTR): When a user searches his query, it’s the thumbnail and title which help him decide whether the video is helpful for him or not. A well-written video title will allow the user to understand that your video will solve his query. Thus, your video title decides whether a user will click on your video (which leads to an increase in CTR) or scroll past it without doing any action (which leads to a decrease in CTR).
- SEO of your video: Your YouTube video summarises the content you present in your video. Thus, when you use the exact “keywords” or fulfill a user’s “search intent” in the title, your video is more likely to be watched intently and patiently by your user. Thus, your video title plays a vital role in increasing your video’s SEO score, thus making it rank higher in YouTube’s algorithm.
Top 10 Tips To Write Video Titles Which Wins Clicks
A good and interesting title will help you gain more clicks from your target audience. Besides engagement and click, your video title is also an essential factor for your ranking, according to YouTube’s algorithm. So, let’s learn the Top 10 tips which will assist you in writing a click-winning and engaging YouTube video title.
1. Don’t Exceed The Maximum Length
Make sure that your video title shouldn’t exceed more than 70 characters. If you write titles longer than the maximum number of characters, your title will not completely be visible to the users. The user will only see the first 70 characters of your video title, which may or may not deliver the main idea of your video.
2. Include The Exact Keyword
Your title comprises an integral part of your metadata. Moreover, there’s a clear correlation between a title appropriately stuffed with keywords and its YouTube rankings. Don’t alter or change the keyword in any way. Use it in its exact form, i.e., word-for-word form. For example, if your keyword is “SEO tips,” an appropriate video title that contains the keyword would go like “Top 5 SEO Tips To Help You Rank.” Here, we have the exact keyword, i.e., “SEO tips” embedded in the video title.
3. Your Primary Keyword Must Be Present At The Beginning Of Your Title
Instead of focusing on overly cute and clever videos, it’s best if you include your primary keyword at the beginning of your video title. The closer the primary keyword is to the beginning of your title, the less the users have to look for their queries and the more clicks and views you’ll earn. Moreover, try to naturally stuff your keywords in the video title rather than engaging in a forced syntax.
4. Optimise Your Video Title
While exploring YouTube ranking factors, you must have heard about “CTR.” CTR indicates how likely a user is to watch your video. A high CTR on a particular video informs YouTube that the users are more interested in watching that video. Here are some tips which will help you increase the CTR of your video:
- Include a number: Including a number in videos and titles has seemed to gain much support and reach from the users. For example, if your target keyword is “SEO tips,” you can write your video title as “Top 5 SEO Tips To Help You Rank.”
- Try to add emotional touch: You must have seen these criteria while analyzing your headline in headline analyzers. An emotional word in the video title will get to the users’ pain points well, thus establishing a rapport between you, your users, and your video.
- Use Engaging Words: An attention-grabbing or eye-catching word or phrase will catch the audience’s attention soon, thus creating the curiosity and anxiety within them to click on the video. An example of one such word is: “WOW.”
5. Add Some Brackets In Your Video Title
Sometimes, small efforts like the usage of brackets and power words will also help you increase the CTR of your video. Moreover, make sure that your video title aligns well with the topic. This will help the user create a connection between the title, the thumbnail, and their expectations from the video.
6. Create A Compelling Hook
Besides other technical parts, such as including the keyword and capitalizing the initials of every word, you also need to give your user a reason to choose and click on your video. Try to make the users curious about your video title. The more curious and exciting your video title is, the more it will drag users.
Firstly, keep your video title crisp and short of creating this compelling hook. Secondly, ask a question. Questionnaire-type titles such as “how-to titles” are known to earn the highest clicks. Moreover, don’t forget to add some action verbs. Action verbs help trigger your audience’s attention, thus creating a CTA. Moreover, be honest while describing or summarising your content within 70 characters in the title without missing the necessary keywords.
7. Implement Call-To-Action & Add Hashtags
A CTA (Call To Action) is essential to insist your viewers and users watch the video and engage with it. It invites the users to take action. Some CTA words you can include in your YouTube titles have: Learn More, Check This Out, Watch This, Start Today, etc.
Moreover, when you add hashtags, your video will appear under the particular hashtag, which means whenever a user searches for the hashtag, he will also glance at your video. This way, you also increase your chances of visibility.
8. Clickbait Is Harmful
A clickbait title is the most harmful weapon for your video. Now, how do you recognize a clickbait title? When your video title promises a particular content, but you deliver some other unnecessary content in the video, it’s natural that a user will leave the video within a few seconds of watching it. In such a case, your title is a “clickbait” title which indicates to YouTube that you’re tricking and misleading people.
Moreover, suppose users click on your video and watch it patiently for some time. In that case, it indicates to YouTube that your title justifies and represents the content you promise to provide in the video. Thus, make sure not to use any clickbait title technique. The video title should clearly resemble your content.
9. Analyze Your Competitor’s Approach
You always need to stand out from your competitors in the rising cutthroat competition in the increasingly cutthroat competition. To stand out effectively, you need to analyze their titles. Analyzing their titles will also give you an idea about the top-performing video titles. You can create your own engaging and top-performing video title using these ideas.
10. Go For A Title Analyzer & Title Generator
A headline analyzer tool such as Vidtechy’s Title Analyser tool will help you write the perfect video title. Moreover, some title generators will provide you with a list of perfectly written video titles without putting in the slightest effort. In Vidtechy’s “Title Generator” tool, which is free, you can not just write your own video title but also grab the best titles on that particular keyword.
How Can You Use Vidtechy For Writing The Best Titles?
If you’re a smart guy, you won’t love to waste your time writing the perfect YouTube title all by yourself. You would love to have a tool to help you write the best and most well-optimized titles. Yes, we have one such “FREE” tool for you, i.e., Vidtechy.
Vidtechy has a free “Title Analyzer” tool that will help you in 2 ways:
- This tool gives you pre-made well-optimized video titles which you can use for your video.
- If you’ve written a video title out of your own creativity and want to analyze it to know if it’s well optimized, this tool will also help you in this task. Besides analyzing your video title, it also gives you suggestions that you can follow to get your video title well optimized.
Want to know how to use this tool? Let’s get started.
1.Open and launch your browser.
2. Navigate to https://vidtechy.com/login.
3. Login to your Vidtechy account using your correct email address and password.
4. Once you’re logged in, you’ll find the “SEO Tools” section below “Research Tools.” Click on ” Title Analyzer ” in the “SEO Tools” section, and click on “Title Analyzer.”
5. A new page opens up. You’ll spot two options in the center on the top of the page, i.e., “Generator” & “Analyser.”
6. If you want to generate a pre-made, well-optimized title for your video, click on “Generator.
- Enter your keyword in the “Keyword” box on the new page. Let’s say we search for “SEO Tools.” After entering your keyword, click on the “Generate Title” button.
- After the results are processed, you’ll see a list of title ideas that you can copy by clicking on the copy icon next to the title and using it for your YouTube video.
7. However, if you have written a video title and want to analyze it, click on “Analyser.”
- Enter the title you’ve written in the “Title” box on the new page. After entering your title, click on the “Analyse” button. For example, let’s take “Top 5 SEO Tools You Should Know About” as our title.
- After the results are processed, you’ll see a detailed analysis of your title. You can see how many common words, uncommon words, emotional words, and power words you’ve used on the right-hand side. Below, you can also see the suggestion that you need to follow to increase the optimization of your video. You can see a pie chart for the same analysis on the left-hand side.
- On scrolling down, you can see other analytics such as word count, character count, tone, reading grade level, and others, followed by suggestions that will help you increase the optimization score of your manually written video title.
Vidtechy has made my task of writing titles super easy. I generate the video titles using the “Generator” option, slightly modify it and get my titles 100% optimized using the “Analyser” option. Isn’t it super easy? Give it a try, and let me know your views in the comments section.
A Word From VidTechy
The YouTube title is an integral part of your metadata that will help you climb up the search results ladder if optimized well. I hope we have provided you with various ways of generating YouTube video titles. Moreover, we would love it if you would go and check out Vidtechy’s “Title Analyzer” tool. For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!