Did you know that more than 2 billion users use YouTube each month, thus consuming 5 billion videos every day? Moreover, if a user watches the first 45 seconds of your video, they are most likely to watch the entire video and become your subscriber. Do you want to keep your audience engaged? Do you wish to drive users to your video right from the search results page?
It’s what your title and description can do for you! They can drag users to your content right from the search results page. It’s why you need to be very careful about this metadata and keep them well optimized. Here, we shall explore what actually is a video description and how we can optimize it manually, thus forcing a visitor to click on our video?
If you want to save time and effort in framing the best and most engaging YouTube video descriptions, we also have a free AI tool named Vidtechy. Don’t hesitate to give this amazing software a try! It literally saved me from the painstaking task of writing the perfect YouTube video description.
What Is A YouTube Video Description?
A YouTube video description refers to the short descriptive text below your videos. It’s also essential metadata that you must optimize well to increase your rankings on the YouTube algorithm. The video descriptions and the tags inform YouTube about the content present in your video, thus giving it a short overview of it. Remember that YouTube doesn’t watch your videos. Instead, it analyses metadata such as video descriptions to decide your video’s ranking. Let’s explore how you can optimize and rewrite your YouTube video description.
However, if you want to save the huge chunk of time & effort invested in creating an attention-grabbing video description, we recommend you use Vidtechy. Vidtechy contains a complete toolkit at absolutely zero cost to cater to your YouTube marketing needs. Besides its other tools, Vidtechy has an amazing Description Generator Tool.
While using this tool, you need to drop down important information such as “About the Video,” “Timestamps,” “About the Channel,” “Other recommended videos,” etc. Once you fill in the information, a perfect YouTube video description will be ready. Moreover, you can also generate video descriptions by using your keyword with this tool. Isn’t this tool amazing?
Top 10 Tips To Write Engaging YouTube Video Descriptions
A well SEO-optimized YouTube video description will help you reach your target users, ultimately earning you clicks, views and growth. Here are the top 10 tips that will help you curate an engaging YouTube description for your video.
1. Your YouTube Video Description Should Resonate Well With Your Video Title
While your video title captures your audience’s attention, your video description is a short description of what the user can expect from you throughout the video. Keep it crisp, and mention the essential things you will say in the video. Most importantly, it should briefly describe your title in detail and your content.
2. Don’t Exceed The Characters Count
Your video description shouldn’t exceed 5000 characters according to YouTube’s algorithm. Excessively wordy descriptions are often not appreciated and ignored by users. Thus, keep your description short, simple, and informative.
Another important thing you need to keep in mind while writing your video description is that only the first 200 characters of your description are visible to users in the search results. The rest of the length stays under the fold, which the user can read by navigating your description. Thus, you need to draw your audience’s attention to your video in these beginning 200 characters themselves.
Try to include the essential video keywords within the first 200 characters. Play your game well with some headline and copywriting skills. A question or a fact followed by a question can make it interesting. Moreover, make sure to keep your description user-centric. Focus more on resolving their pain points rather than providing possible solutions.
3. Include Keywords
Keywords are the most important part of your game. Your primary keyword should appear at least once at the beginning of your description, i.e., before the “Show More” button. Moreover, you can also add other complimentary keywords like other long-tail keywords in your description. However, don’t stuff your description unnecessarily. Let the keyword come up naturally so that your user isn’t pissed off. So, play your game well with the keywords.
4. Try To Converse And Don’t Instruct
Would you like to read a description unnecessarily stuffed with keywords and present information boringly? Obviously, NO! Likewise, your users also won’t want to read such one. It’s why you need to try to create a conversation with your users rather than just presenting them with your information on a plate.
You can spice up your game by presenting the fact in a question form? Try to establish a connection between their pain points and your description and promise them that you will provide a hopeful solution to them in the video. This way, you will also establish your own brand voice, which will help you stand out from others.
5. Include Some Hashtags
Hashtags are one among the most possible ways for the targeted user to reach you. Although your video title will contain some hashtags, include some more hashtags in the video description. However, don’t include the hashtags in the beginning. It may piss off a potential user. Thus, it’s best if you use hashtags towards the end. Moreover, don’t forget to use a hashtag for your brand. It’ll help you in increasing your brand awareness.
6. Keep It Easy To Read And Meaningful Without Errors
Tough to read and understand words with silly grammatical errors will piss off your readers. Thus, keep your video description short, simple, and easy to read. The easier and more enticing it is, the more users visit and consume your content.
7. Don’t Forget To Check The Preview.
According to current YouTube statistics, about 70% of the total watch hours come from mobile users. Although you curate your descriptions on YouTube, don’t forget to check its mobile preview and make it user-friendly for mobile and tablet users. Moreover, preview your video description and check how it looks on watch pages and search results.
8. Include A CTA
One of the best practices most commonly done by YouTube creators is linking other related videos and their social media profiles in the description. In this way, you ask a potential user to explore and consume more of your content. Also, you drive traffic to the links attached. Moreover, add CTA words like “Watch More” in your video description after persuading your user in the initial sentences.
9. Make Use Of Timestamps
Timestamps are just like the contents table, which help users skip and navigate to the particular content they wish to consume. Timestamps are well-indexed, which gives you the advantage of ranking well in Google’s mobile searches. Use keywords in your timestamps; make it well SEO optimized. Also, remember that timestamps are not just valid for humans but also for algorithms.
10. Use a Video Description Analyser
You can also use a video description generator tool to give you the best and most well-optimized video descriptions within a few minutes. All you need to do is navigate to the tool, fill in the detailed information required and then wait for a minute to let the tool do its magic. In Vidtechy’s “Description Generator” tool, which is free, you can grab YouTube video descriptions effortlessly within minimal time.
How Can You Use VidTechy For Writing The Best Descriptions?
Do you want to get a well-optimized video description and save your time and efforts? Do you want a free tool that can write video descriptions for you? Ah! Here we have our Genie for your: Vidtechy.
Vidtechy is the one-stop solution to all your YouTube marketing needs. VidTechy is a “FREE” AI-powered solution for your YouTube marketing needs. Starting from topics research, keyword analyzer, and keyword autocomplete to thumbnail designer, title & headline analyzer, it contains the complete set of tools you need to bookmark your Youtube success story.
Amongst all its amazing free tools, Vidtechy also offers a free “Description Generator” tool which you can use to generate well-optimized descriptions for your YouTube video. Besides, it also has another free “Description Rewriter,” which will help you create a new version of the description used in your competitor’s video. Isn’t it a lifesaver? Undoubtedly, it is! So, let’s explore how you can use these free tools on Vidtechy.
Description Generator
If you want to generate a description for your YouTube video, here’s how you can do it:
1. Open and launch your browser.
2. Navigate to https://vidtechy.com/login.
3. Login to your Vidtechy account using your correct email address and password.
4. Once you’re logged in, you’ll find the “SEO Tools” section below “Research Tools.” Click on the “Description Generator” tool under the “Research Tools” section.
5. A new screen opens up. You’ll find the heading “Youtube Suggested Description Format.” Here you need to fill all the required information in the appropriate boxes. Start by entering your “About the Video” section followed by other sections like “Timestamps,” “About the Channel,” and “Other Recommended Videos / Playlists,” and fill in all the boxes. We advise you to enter the appropriate and correct information in all the boxes.
6. After entering all the information, click on the “Generate Description” button.
7. You can see the generated description on the right-hand side of the screen in the “Generated Description Text” box. You can copy this description by clicking on the copy icon present before the box. Isn’t it a time-saving hack? You get your well-optimized YouTube video description just within a minute.
8. However, if you want to generate your description right from your keyword, click on the “Generator” button present at the top of the screen.
- Enter your primary keyword in the “Keyword” box on the new page. After entering your keyword, click on “Generate Description.”
- You’ll see a list of suggested description ideas and templates which you can use to write your video description.
Description Rewriter
If you want to rewrite your competitor’s description in a new way and use it for your video, here’s how you can do it in Vidtechy:
1.Open and launch your browser.
2. Navigate to https://vidtechy.com/login.
3. Login to your Vidtechy account using your correct email address and password.
4. Once you’re logged in, scroll down to the “Productivity Tools” section. Click on the “Description Rewriter” tool.
5. A pop-up window opens up. Enter the description you want to rewrite in the “Rewriter” box. After entering or copying the description from the destination source, click on the “Rewrite” button.
6. You’ll see the rewritten content below the Rewriter box. You can also copy this description using the copy icon beside the new description.
A Word From VidTechy
I hope you have realized how vital are YouTube video descriptions for your video’s rankings and growth. I hope we have provided you with various ways of generating YouTube video descriptions. Moreover, we would love it if you would go and check out Vidtechy’s “Description Generator” and “Description Rewriter” tools. For any doubts, queries, comments, or suggestions, feel free to drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!