Did you know that YouTube channel analytics also includes statistics of users who land at your video from End Screens, Suggestions, and Extracts which are all components of your video? Did you realize how vital the YouTube end screen is? Do you use a YouTube end screen? Most YouTube creators do. However, if you’re not using one, you must use it.
Here we come up with a complete guide on YouTube end screens where we’ll deal with what end screens are, how to create and use them, and the guidelines to follow for maximum optimization of the end screen. Without any further delay, let’s get started with Vidtechy!
What Is YouTube End Screen?
YouTube End Screen (also known as “Video Outros”) refers to an overlay generally used at the end of a video containing things that lead the viewers to do an action and engage with your channel more. It mostly appears in the last 5-20 seconds of a particular video. YouTube creators mostly use this feature to drive the audience to other related videos from their channel.
Some creators also use this feature to promote external websites, playlists, or merchandise. Moreover, keep in mind that YouTube doesn’t provide any pre-made templates of end screens for videos made for kids, including flash videos or 360° videos.
Why Should You Use YouTube End Screen?
Your YouTube end screen drives home more traffic, users, viewers, and subscribers in simple terms. After finishing watching your video, a user can do countless actions. He may skip to another video, browse across Youtube, or he may also engage with your video. After a convincing video, you need to drag your audience to engage with you. The “Subscribe” button stays somewhere on the corner of the screen, mostly ignored.
Moreover, the YouTube algorithm may or may not suggest other videos of yours to the video. This is why you need to have an end screen. These end screens are really helpful when you want to drive the audience from one video of yours to another video or website or merchandise by you. In the least, if the user likes your video, they will at least subscribe to it, which is a form of engagement. Thus, the primary and only motive of the YouTube end screen is to provide a direct way for users to connect and engage.
Does YouTube’s Algorithm Involve Youtube End Screen?
The ranking algorithm of YouTube is entirely different from the algorithm YouTube uses to display videos on the search results page. Even YouTube’s Algorithm is fond of patterns. Thus, you should try to create a pattern connecting all your videos by using some particular hashtags for all videos. This pattern will help YouTube recognize the pattern in your video. As a result, another video will automatically pop up after the user watches one video completely.
Essential Elements Of A YouTube End Screen
YouTube suggests no fixed rules regarding the elements present on your YouTube end screen. However, here are some crucial CTA invoking elements suggested by the top creators which you must use on your YouTube end screen.
Suggested Videos
Do you want to engage your audience more? The best way to provide your audience with more related videos from your channel. Suppose a viewer is watching a particular video and you have created other videos related to the particular topic. You can provide the link of these related videos on your end screen to drive your audience from the current video to the related videos, thus engaging them with your channel. Besides videos, you can also link a playlist of similar videos, which a potential user will undoubtedly crawl up to, thus gaining you more visibility and engagement.
Subscribe Button
Adding the subscribe button within your end screen makes it clickable, thus helping new visitors and viewers to subscribe to your channel immediately if they liked your video. Sometimes new users may skip or forget to subscribe to your channel as the “Subscribe” button is nowhere in the video and somewhere else in the corner of a screen. However, adding it to the end screen will solve this problem.
Other YouTube Channels
If you have another YouTube channel, you can inform your viewers about it on the end screen, thus sending the audience to that channel. You can use the end screen to promote and shout out the channels of your friends, family, or relatives.
External Websites
Suppose you have a blog and wish to draw your user’s attention to it. You can do so by linking the blog on your end screen. Some YouTube creators also link their social media pages or accounts. Users click on the link, thus landing at the external website. If they like the website’s content, they further engage in an action related to the blog.
What’s The Perfect YouTube End Screen Size?
According to YouTube, the dimensions of a standard end screen should be 1280px by 720px. Moreover, the dimensions of a standard HD end screen is 1920px by 1080px. The aspect ratio of the end screen must be 16:9. YouTube also suggests adding four elements to an end screen.
YouTube End Screen Guidelines
Do you want to create the perfect and engaging YouTube end screen? Are you worried about making mistakes? Ah! Stop worrying. Here, Vidtechy brings you the guidelines for making the perfect YouTube end screen. These guidelines will help you understand the various minute to critical points about YouTube end screens. Without delay, let’s gear up!
- The video you use for the YouTube end screen should be at least 25 seconds long so that you can add it to your end screen.
- Always follow the most appropriate dimensions: 1280px by 720px.
- Your YouTube end screen length can vary between 5-20 seconds.
- Here are the recommended sizes of various elements of your YouTube end screen:
- The “Subscribe” button of your channel or other channel spheres should be of the dimension 294 × 294.
- The rectangle containing your video or playlist should be of the dimension 615 × 345.
- The square containing the link should be of the dimension 294 × 294.
- You can add your end screen at the end of your video, preferably in the last 20 seconds.
- Add a maximum of 4 elements to your end screen. Extreme elements eat up the area, thus making the screen look busy and irritating.
- A video or a playlist from your channel must be a part of the elements you include on your end screen.
- Other elements like overlays and watermarks disappear when the end screen appears.
- If you want to make a custom YouTube end screen that includes custom images, make sure that the images should be 300 × 300 pixels in width.
- Users can see YouTube end screens on the mobile web, YouTube Music, or Kids App. However, you can’t see the end screens on the iPad mobile web.
Tips To Make Your YouTube End Screen More Appealing
Do you want to make your YouTube end screen more appealing and optimized? Here are some tips which will help you ace the journey of making a YouTube end screen.
Add Labels To Your Videos
You can add labels or CTA phrases like “Watch Next” or “Next Video” around your video links and icons to make your audience aware of another clickable link on the screen. Moreover, it also invokes action from the visitors, thus convincing them to click on the video link.
Include Some Social Icons
Some YouTube creators also consider including their social media handles and icons on the end screen. Although these are not clickable, they make loyal users of your presence on social media platforms where they can follow and contact you.
Include A Verbal CTA
You’ll never wish to end your fantastic video with a mute end screen. You can add audio directing your viewers to watch another video from your channel or subscribe to your channel.
Keep Your Design Free
Your YouTube end screen should have a distinct background different from your YouTube video. Moreover, the fewer the designs, the more accessible it is. Give your audience ample space to understand the CTAs and take action.
How To Create Or Get YouTube End Screens?
Do you want to create an appealing and optimized YouTube end screen? There are various ways to create YouTube end screens for your videos. Let’s explore them.
Create Your End Screen For Free In YouTube Studio
You can also create your free YouTube end screen in YouTube Studio. Login to your YouTube Studio account and click on the “Content” option from the left sidebar. Then, choose the video you want to add to the end screen. On the next page, you’ll spot the “End Screen” option on the right-hand side of the screen. You’ll find a list of templates where you can add your templates and then click “Save” once you’re done.
Download Free Templates And Edit Them
You can also find a list of free templates across the web to download. Sometimes, YouTube creators also post their end screens on YouTube and give their download links in the description box. You can download these templates, edit them to add your templates and use them for your video.
Use A Video Editor
If you want to create a customized YouTube end screen for your videos, you can create one using a video editor like Vidtechy’s free thumbnail maker. While customizing your credit score, you have the full authority to choose your colors, elements, and other things.
How To Create YouTube End Screens With Vidtechy?
However, if you want to use a free tool and make your YouTube end screens, we recommend using Vidtechy’s “Thumbnail Maker,” free. Let’s look into using this free tool to grab your attention-grabbing and CTA end screen.
1.Open and refresh your browser.
2. Navigate to https://vidtechy.com/login . Log in using your appropriate login credentials.
3. On your dashboard, scroll down to the “Productivity Tools” section and click on “Thumbnail Maker.”
4. Now, you’ll see a blank canvas where you can create your design. Click on the pen icon present on the top left corner of the page. Using the desktop version, you may not spot any pen button, as all the options will be automatically visible on the screen.
5. Choose your background image and texture. You can customize and create your end screen here by using the various elements and objects it offers. Isn’t using the tool super-easy? Let us know your experience in the comments section below.
How To Add End Screen In Your Youtube Video?
Now that you’ve created an end screen, you’ll surely want to add it in your YouTube video. Follow the following steps to add end screen in your YouTube video:
1.Open and refresh your browser.
2.Navigate to YouTube Studio and sign in using your correct credentials.
3.From the menu present on the left hand side of the screen, click on “Content”.
4.You’ll find your videos listed on the screen. Select and choose the video in which you want to add the end screen to.
5.On the right hand side of the new screen, you’ll spot the “End Screen Tab”. Click on it.
6. In the next page, you can add your end screen to the video. You can either import it from the video or use the one you prepared in Vidtechy.
A Word From VidTechy
Just like the first impression is ever-lasting, the last impression drives action. Hence, you should create attention and action-driving YouTube end screens. I hope we have provided you with all the necessary information related to YouTube end screens and how you should create them for maximum optimization. Moreover, we would love it if you would go and check out Vidtechy’s “Thumbnail Maker” tool. So set your first impression right with Vidtechy! For any doubts, queries, comments, or suggestions, please drop them in the comments section below. We’ll reach out to you at the earliest. Happy reading!